Website Product Owner

(Also known as: Digital Marketing Manager – Web / Digital PM – Web / Web Implementation Manager)

Location: Baton Rouge, LA (Hybrid)

Employment Type: Full-Time, Direct Hire (On Staff with Our Client)

About the Role

If you’re the kind of person who loves launching great websites andbuilding better digital processes behind the scenes — this role was made for you.

Our client is a fast-moving creative and digital agency with a collaborative culture, diverse client base, and a strong focus on website and digital experience development. They are hiring a full-time Website Product Owner to join their internal team — offering competitive salary, full benefits, hybrid flexibility, and meaningful growth opportunities.

This role blends strategy and execution. You’ll manage web projects from concept to launch, support a talented digital team, strengthen client relationships, and help improve how digital work gets done.

Why This Opportunity Stands Out

• Full-time, on-staff position with competitive salary and benefits

• Hybrid work environment (typically 3 days onsite in Baton Rouge / 2 days remote)

• Growing agency with strong digital capabilities and creative talent

• Opportunity to influence process, workflow, and digital innovation

• Work across industries — no two websites or clients are the same

• Team culture that values initiative, curiosity, and collaboration

What You’ll Do

Lead Web & Digital Projects

• Manage website projects end-to-end — discovery, scope, timelines, design/development oversight, QA, and launch

• Oversee WordPress/Webflow builds with a focus on usability, functionality, and client satisfaction

• Serve as the primary client-facing partner for digital projects

• Jump into execution when needed — content structure, testing, briefs, reviews

Support & Guide the Digital Team

• Prioritize workloads and allocate resources across designers, developers, and digital marketers

• Keep multi-client projects aligned and on schedule

• Mentor and support team members’ skill growth

• Identify risks early and help solve challenges

Optimize Processes & Implement Tools

• Test and roll out tools (AI, automation, CMS enhancements, workflow systems) to increase efficiency

• Document scalable workflows and train the team accordingly

• Stay ahead of web trends, platform updates, analytics, SEO and UX best practices

• Partner with leadership to pilot new digital offerings or services

What You Bring

• 5+ years in digital marketing, web project management, or product ownership; agency background strongly preferred

• Strong understanding of CMS platforms (WordPress, Webflow), hosting, integrations, UX, and site performance

• Proven ability to lead client conversations and manage multi-phase digital projects

• Familiarity with analytics tools, SEO fundamentals, conversion optimization, and UX principles

• Experience using tools like Asana, ClickUp, Jira, or similar for project management

• A mix of strategic thinking and willingness to roll up your sleeves

You Might Be a Fit If You’ve Held Titles Like (including but not limited to):

• Digital Marketing Manager (Web Specialty)

• Digital Project Manager / Digital PM – Web

• Website Product Owner / Website Project Manager

• Web Implementation Manager

• Web & Digital Marketing Lead

• Digital Product Manager – Web

• Web Experience Manager

• Digital Operations Manager – Web Platforms

Ready to Join the Team?

If this sounds like the kind of role where you’d thrive — leading web projects, improving digital processes, and working with a team that values creativity and collaboration — we’d love to hear from you.

To apply or recommend someone for the role, please submit your resume. All inquiries will be handled confidentially.