Regional Sales Director – Vancouver, BC

Location: Greater Vancouver / Tri-Cities
Compensation: $110,000 base + $30,000–$35,000 bonus
Company Vehicle: Fuel, insurance & maintenance covered
Benefits: Full benefits after 90 days + RRSP
Travel: Approximately 60%

We are looking for an experienced Regional Sales Director to lead, coach and develop RATIONAL's Regional Sales Managers across British Columbia.

Current territories include Vancouver/Tri-Cities, Fraser Valley, Vancouver Island and Kelowna/Interior BC.

The Role

This is a Sales First, Culinary Second leadership position.

You will be responsible for developing the RSM team, driving regional growth, managing dealer relationships and maintaining strong relationships with key street-level customers throughout the region.

Key Responsibilities:

• Lead, coach and mentor Regional Sales Managers
• Develop individual RSM growth plans and regional sales strategies
• Coach RSMs in the field on customer development, sales execution and follow-up
• Drive regional sales growth and new customer development
• Manage and develop dealers, distributors and strategic partners
• Maintain relationships with Regional Key Accounts and key street-level customers
• Ensure RSM activities, opportunities and follow-ups are consistently documented in Salesforce CRM
• Use Salesforce activity and pipeline information to coach performance and create accountability
• Coach and audit RATIONAL Cooking Live (RCL) events
• Support RSMs with strategic customer meetings, demonstrations and partner activities
• Develop a strong understanding of RATIONAL commercial cooking equipment and its applications

What We're Looking For

• 5–7+ years of sales/business development experience
• 2–3+ years of sales leadership or supervisory experience
• Proven experience coaching and developing field sales teams
• Strong Key Account Management experience
• Dealer, distributor or channel-partner experience
• Strong Salesforce or similar CRM experience
• Experience developing territory and regional growth plans
• Experience with commercial foodservice equipment, capital equipment or technical B2B sales is highly desirable
• Strong relationship-building, communication and presentation skills
• Hands-on leader comfortable spending significant time in the field
• Culinary/commercial kitchen knowledge or a strong interest in cooking is an asset

Compensation & Benefits

$110,000 base salary + $30,000–$35,000 annual bonus

Company vehicle provided with fuel, insurance and maintenance covered, plus full benefits after 90 days and an RRSP program.

Candidates should live in or near the Greater Vancouver / Tri-Cities area.

We are looking for a sales leader who can understand the culinary world — sales leadership comes first.