Technical Sales Representative

Capital Equipment – Industrial Paint & Powder Coating Systems

📍 Based in Cambridge, ON (1 day/week in office)
🚗 4 days/week on the road – company vehicle provided
🗺 Territories:

• SW Ontario (Etobicoke, Burlington, Brampton, Guelph, K-W, Vaughan, Mississauga)  

The Opportunity

We are hiring Technical Sales Representatives to sell capital equipment and engineered industrial systems to OEMs, automotive suppliers, metal fabricators, and industrial manufacturers. This is an equipment sales role related to selling paint and paint related accessories.

This is a true field-based sales role. If you want to sell, visit customers, walk plant floors, and own a territory — this role is for you. If you prefer inside sales, remote work, or office-based quoting, this is not the right fit.

How the Role Actually Works

• 4 days per week on the road visiting customers, prospects, and job sites
• Following up on Leads provided by Marketing, Website, Material supplier
• 1 day per week in Cambridge, ON for:
• EOS / management meetings
• Alignment with leadership, service, and operations
• You are expected to drive —Provides a company vehicle and expects to see kilometres on it

This is a sell-first role, not an applications or engineering role.

What You’ll Be Selling

• Capital equipment & engineered systems
• Typical project size: $1M – $5M
• Equipment Sales Cycle: 6–18 months
• Lead times: 6–26 weeks
• Combination of:
• Turnkey system sales
• Distribution / component sales

Compensation & Commission Structure

👉 Typical OTE: ~$105K–$120K

Benefits

• Company vehicle (preferred option) or car allowance (Can be discussed in interview)
• Competitive Base salary with a structured commission plan based on sales volume
• Fuel, insurance, maintenance covered
• Full benefits (Medical, Dental, Prescription drugs) (after probation)

Annadale Core Values (Non-Negotiable)

Get Sh*t Done

• You execute without being micromanaged
• You follow up, close loops, and own results

Continuous Learning

• You are coachable and curious
• You want to learn industrial systems, equipment, and processes

Do the Right Thing

• You act with integrity toward customers, suppliers, and teammates
• You sell for long-term relationships, not short-term wins

Who This Role Is For

• Salespeople who want to sell
• Comfortable spending most of the week in the field
• Motivated by commission and upside
• Comfortable with long, project-based sales cycles
• Technically curious (engineering degree not required)
• Enjoy working in a small, entrepreneurial, EOS-driven company

Who This Role Is NOT For

• Inside sales or remote-only candidates
• Engineers looking for a technical-only role
• Candidates who need high guaranteed base salaries
• People who prefer desk work over customer visits
• Transactional sellers unfamiliar with capital equipment

Eligibility Requirements

• Canadian Citizen or Permanent Resident
• Able to travel to the United States without visa or work permit
• Valid passport required

Why Join

• Sell meaningful, high-value industrial systems
• Entrepreneurial growing corporation related to Paint and Paint systems
• Less Bureaucracy and layers as found in larger organization
• Strong earning upside with uncapped commissions
• Direct access to ownership and leadership
• No corporate bureaucracy
• Clear expectations, accountability, and autonomy