Mission and context

A fast‑growing, venture‑backed company in mental health is looking for a senior marketing leader to own how the brand shows up to payers, public sector partners, and the broader conversation around young adult well‑being. The company has grown at triple‑digit rates year over year, and is scaling a peer‑support model for young adults in partnership with health plans and state organizations.

You will be the first senior marketing hire, building the function from the ground up while partnering closely with the executive team on brand, demand, and narrative in a category that is both emotionally charged and highly regulated.

What you will own

• Define and continuously refine the company’s market narrative, positioning, and voice for payers, Medicaid‑focused organizations, and state stakeholders, while staying authentic to the lived reality of young adults.

• Architect and run an end‑to‑end growth engine for B2B/B2G: content, campaigns, events, and account‑centric programs that turn awareness into qualified pipeline for a complex enterprise sales motion.

• Develop thought leadership and storytelling that earns attention in the youth mental health space, including conference presence, executive platforms, and partnership announcements.

• Build PR and earned visibility so that reporters, analysts, and ecosystem partners think of this company first when they talk about teen mental health and innovative care models.

• Create sales enablement that gives commercial teams an edge in long sales cycles, including messaging frameworks, tailored collateral for health plans and agencies, and tools for navigating multi‑stakeholder deals.

• Stand up the operating system for marketing: editorial calendar, channel strategy, measurement framework, nurture and re‑engagement programs, and a consistent presence on professional social channels.

• Make smart, staged decisions on when to keep work in‑house versus bringing in agencies, freelancers, or future team members as the company continues to scale.

Experience we are targeting

• 7–14 years in B2B marketing with meaningful time spent in either health insurance, healthcare services, or adjacent areas where you’ve sold into plans, managed care organizations, or government‑linked entities.

• A track record of taking a lesser‑known or emerging brand and turning it into a credible, top‑of‑mind player for a defined set of enterprise buyers.

• Experience at a high‑growth, venture‑backed company around the Series A–C stages, where you’ve operated close to the founders and commercial leadership.

• Evidence that you can balance brand and performance: you’ve built strategies and also lived in the tools, optimized programs, and tied spend to pipeline and revenue.

• Hands‑on creation of content and campaigns (writing, basic visual tools, and channel execution) rather than only managing large teams or agencies.

Skills and working style

• Strong grasp of demand generation for long, consultative cycles: you know how to operationalize ABM‑style programs for a finite universe of high‑value accounts (health plans, Medicaid MCOs, state agencies, and related partners).

• Comfortable with experimentation and attribution: building tests across channels, closing the loop with sales, and using data to decide what to scale or cut.

• Able to translate a complex, emotionally sensitive product into simple, resonant narratives for multiple stakeholders (clinical, financial, and policy).

• Operates as a builder: willing to write the copy, set up campaigns, and iterate quickly before a larger team exists; biased toward action over perfection.

• Thrives in ambiguity and high‑growth environments where priorities shift as the company learns from new markets and partners.