Digital Demand Generation Manager

Role Summary

We’re hiring a hands-on, AI-forward demand gen leader to own and scale the inbound engine for a fast-growing healthcare technology company. This person will combine paid acquisition, conversion optimization, SEO/AEO, and rapid experimentation to build repeatable pipeline and improve marketing efficiency. The role is based in San Francisco with a hybrid schedule, and compensation is in the $185K–$210K range with competitive equity.

What You’ll Do

• Own paid channel strategy across search, social, display, and emerging performance channels.

• Improve website conversion through landing pages, demo flows, and CRO experiments.

• Build SEO and AEO programs, including visibility in AI-assisted discovery channels.

• Run a high-velocity testing program across audiences, creatives, offers, landing pages, and messaging.

• Use AI tools to accelerate research, creative iteration, page building, and reporting, with strong QA.

• Manage end-to-end measurement from first touch through SQO and revenue to optimize channel economics.

What We’re Looking For

• 5+ years of experience in B2B digital marketing or demand generation.Experience in Series C to D startups or similarly fast-moving environments.

• A track record of owning paid acquisition tied to pipeline, ideally with monthly budgets of $100K+.

• Strong working knowledge of GA4, HubSpot, CRO, and landing page optimization.

• Familiarity with SEO fundamentals and AI-driven discoverability.

• Clear communicator with executive presence and a builder mindset.

Nice To Have

• Experience in healthcare or health-tech marketing.

• Background in lifecycle marketing or growth marketing.

• Comfort working in a high-velocity environment with evolving priorities.

Logistics

• Location: San Francisco, CA.

• Schedule: Hybrid, 3 days in office.

• Visa sponsorship: not available.

• Relocation support may be available for exceptional candidates.