Executive Director of Marketing
IDj-7262
Job TypeDirect Hire
Remote TypeOn-Site
Executive Director of Marketing
$140,000- $150,000 plus bonus
Comprehensive Benefits (Medical, Dental, Vision, Supplemental Coverage)
401K Retirement Plan
PTO
Free Team Member Fitness Center
Restaurant Discounts
Retail Shopping Discounts and much more…
Primary duties and responsibilities include, but are not limited to, the following:
- Develop and execute comprehensive casino marketing strategies that strengthen brand presence while driving gaming revenue, profitability, and database growth through acquisitions, retention and reinvestment strategies.
- Provide functional leadership as well as strategic support for marketing team, executive leadership, internal guests and vendors, including agencies.
- Lead, mentor, and provide strategic support and direction to multi-disciplinary marketing organization, including but not limited to advertising, digital marketing, public relations, special events, player development, rewards club, database marketing and property programming.
- Create and oversee budgeting, forecasting, ROI analysis, and financial performance monitoring to optimize marketing investment and promotional effectiveness
- Develop and optimize promotional calendars, offers, and incentive programs tied to property objectives.
- Build and maintain relationships with agencies, vendors, and strategic partners.
- Oversee performance marketing across paid and organic channels, including social media, paid media, and CRM marketing.
- Maintain development of technology to provide world-class guest experience.
- Frequent communication with the operations team including F&B, retail, nightlife, HR, IT, other marketing areas and vendors.
- Ensure compliance with all gaming regulations and internal policies.
- Represent the property at any public event as directed by management.
Candidates must possess:
- In-depth knowledge and understanding of marketing and player development strategies.
- Strong understanding of digital marketing, CRM systems, and performance marketing.
- Data-driven decision-making with strong analytical capabilities.
- Expertise in the budgeting process, P&L and financial management of budgets.
- Excellent communication skills both written and oral, with the ability to effectively present information to leadership, staff, and external partners.
- Must possess excellent interpersonal skills to deal effectively with business contacts and team members at all levels of the company.
- Strong organization, analytical, and problem-solving skills with the ability to exhibit professionalism while performing under pressure.
- Ability to manage multiple projects in a fast-paced environment while meeting constant deadlines and maintaining strong attention to details
- Excellent time management, problem solving and organizational skills are a must.
- Must be proficient in Microsoft Office Products: Excel, Word, Power Point, Publisher, and Outlook.
- Flexible to work all shifts including holidays, nights, and weekend hours as business needs dictate.
- Must be a minimum of 21 years of age.
- A minimum 10 years of Marketing leadership progressive experience or any combination of education, training, or experience that provides the required knowledge, skills, and abilities.
- Proven success managing VIP programs and high-value player portfolios.
- Experience leading database marketing and CRM-driven campaigns.
- Background in integrated resort environments preferred.
- Bachelor’s degree in Marketing, Hospitality, Business, or related field preferred (or equivalent experience).
EOE- Equal Opportunity Employer