About the Opportunity

• Apply now to join a recession proof fast growing industry with our global fall protection client as their newest Sr Digital Marketing Manager.
  
• Support and influence 5+ business units nationally, helping drive sales and marketing growth at scale.
  
• Play a key role in a period of accelerated expansion where digital marketing is a primary growth lever.
  
• Operate at the intersection of global brand standards and local market execution.
  
• Opportunity to make a visible impact within a complex, multi-entity organization. 
  

The Role

• Strengthen and scale digital marketing performance across multiple business units.
  
• Maintain strong digital execution within the largest and most complex core business.
  
• Blend strategic leadership with hands-on execution where required.
  
• Enable other teams through structure, coaching, and performance accountability.
  
• Improve lead quality, increase marketing contribution to sales, and establish consistent performance discipline. 
  

Primary Responsibilities – Core Business Unit Leadership

• Own and optimize PPC strategy with a focus on qualified lead growth and cost efficiency.
  
• Lead SEO strategy and collaborate on content planning aligned to buyer intent.
  
• Plan, execute, and optimize multi-channel campaigns across paid media, organic search, email, and landing pages.
  
• Develop and maintain dashboards tracking lead volume, channel performance, product categories, and trends.
  
• Pilot new digital tactics and campaigns prior to scaling across other business units.
  

Multi-Business Unit Enablement and Support

• Act as a strategic digital partner to marketing leads and general managers across supported units.
  
• Conduct regular performance and strategy check-ins to review results and priorities.
  
• Provide guidance on PPC structure, keyword strategy, landing-page optimization, content alignment, and email strategy. 
  
• Support product launches, seasonal initiatives, and growth campaigns across regions.
  
• Reinforce global marketing standards while adapting execution to local market needs.
  
• Identify capability gaps and deliver training or frameworks to improve execution quality. 
  

Direct Ownership of Smaller or Under-Resourced Business Units

• Manage PPC and digital campaigns end-to-end for units without dedicated marketing resources.
  
• Partner with local teams to develop blogs, product pages, and email assets.
  
• Establish baseline KPIs, benchmarks, and growth targets where none exist.
  
• Ensure smaller units operate with the same performance discipline as larger teams.
  

Reporting, Analytics, and Performance Communication

• Build and maintain standardized reporting dashboards across all supported business units.
  
• Track MQL performance against prior-year benchmarks and agreed growth targets.
  
• Deliver monthly performance summaries outlining results, trends, risks, and recommended actions.
  
• Provide clear, data-backed insights to marketing leads and general managers.
  
• Maintain consistency and credibility in how digital performance is measured and communicated.

Requirements

What Success Looks Like

• Sustained improvement in MQL volume and quality across all supported business units.
  
• Strong, scalable digital performance maintained within the core business.
  
• Organization-wide visibility into digital performance and outcomes.
  
• Improved digital maturity and execution quality across marketing teams.
  
• Clear alignment between marketing activity and sales growth objectives.
  
• Trusted partnership with business unit leaders and global marketing leadership. 
  

Experience and Background

• 8+ years of digital marketing experience with deep expertise in PPC and SEO.
  
• Proven success driving lead generation and pipeline contribution in B2B environments.
  
• Strong experience executing multi-channel digital marketing campaigns.
  
• Advanced analytical and reporting skills, including dashboard development.
  
• Ability to coach and elevate marketers at varying experience levels.
  
• Comfort operating across multiple business units with differing priorities.
  
• Experience within decentralized or multi-entity organizations.
  
• Familiarity with CRM systems, marketing automation platforms, and conversion optimization.
  
• Background in industrial, manufacturing, construction, or technical B2B markets preferred. 
  

Work Environment and Requirements

• Primarily office-based with occasional travel to out of state business unit offices, events, or job sites.
  
• Adherence to safety protocols and PPE requirements during site visits.
  
• Ability to manage multiple priorities while collaborating cross-functionally

Benefits

Why This Role

• Opportunity to shape how digital marketing supports sales at scale within a global organization
  
• High visibility and influence across multiple markets and leadership teams
  
• Ability to drive strategy while remaining close to execution and results
  
• Meaningful impact during a critical growth phase of the business