Lead the development of the digital strategy within the digital marketing and web development teams in accordance with corporate goals.
Lead the development of digital marketing strategies in digital platforms and tactics including Social media, SEO/SEM, Programmatic, Email, CRM, Video, Analytics, and additional emerging opportunities.
Responsible for the integration of all digital tactics and channels across all brands to create awareness, demand, and loyalty.
Manage and grow capabilities of the digital team, which includes digital marketers and web developers.
Optimize all company and brand websites to be mobile-first, content-rich, and overall optimized for performance from a UX/UI, and development standpoint.
Lead and facilitate the website redesign and website optimization processes from concepting, to hand-off, to launch.
Maintain expertise in digital marketing, web development, UX/UI, competition, identifying trends and online growth opportunities.
Develop annual budgeting and marketing plans with cross-functional team.
Collaborate cross-functionally with ecommerce, retail, and sales teams to digitally support product promotions and go-to-market strategies from concept to launch.
Drive marketing technology innovations, including the continued optimization of our platform, brand websites, and direct to consumer capabilities, and other opportunities.
Perform other assigned duties as may be required in meeting company objectives
Communicate effectively with other departments within the organization and function within a team environment.
Bachelor's degree in marketing or related business degree required, MBA preferred
10+ years' experience in the direct-to-consumer digital marketing and web development space
5+ years' experience leading a digital marketing or web development team
Demonstrated track record of success leading digital channels across multiple platforms and customer touchpoints
Strong understanding of established web and mobile standards and UI/UX best practices, and a curiosity about emerging technologies
Strong commercial and analytical skills - experience analyzing data and actively communicating business unit KPI's to the executive team and other business units through reports and QBR's
Experience designing and measuring media and audience-based tests in a variety of channels to better optimize assets and tactics
Experience with P&L management, digital marketing, web development, and design
Experience with eCommerce platforms, performance marketing, and reporting tools and technologies
Proven track record of converting data-driven analytics to gain consumer insights, create personas, drive targeted digital campaigns, optimize user experience, and drive conversion
Hands-on experience designing and driving digital campaigns using channels such as paid and organic search, social, display, email, and video.
Demonstrated ability to dive deep into understanding the product, the business, and the competitive landscape.
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