3054N Customer Marketing Manager

Our Toronto client provides cloud-based software that uses AI to streamline IT operations and support teams for organizations worldwide. We are seeking a Customer Marketing Manager who will design and run lifecycle programs that increase product use, strengthen customer relationships, and identify opportunities for account growth. You will be a native English speaker in order to create the most effective materials, campaigns, presentations.

ROLE AND RESPONSIBILITIES:

• Develop campaigns that increase engagement, retention, and advocacy.

• Apply customer insights to identify opportunities and risks.

• Collaborate with Sales and Success teams to support account expansion.

• Categorize audiences for tailored communication journeys.

• Direct advocacy initiatives including testimonials and case studies.

• Coordinate presence on review sites and forums.

• Organize webinars, workshops, and community events.

• Optimize campaigns through testing and analytics.

• Assess and document outcomes using automation tools.

REQUIREMENTS AND QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, or related field.
• 3+ years in customer or lifecycle marketing (B2B SaaS).
• Background in high-growth technology companies
• Comfortable using data to guide campaign decisions.
• Experience with automation tools, email programs, and customer events.
• Experience with AI-driven marketing or automation platforms.
• Strong communication and audience-focused messaging skills.
• Familiar with CRM and marketing automation platforms.

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