Our client is a non-profit organization that operates upscale senior assisted living communities in the region. We're currently seeking a skilled Director of Marketing & Community Outreach to play a pivotal role in their continued success.

 

This position is similar to: Community Relations, Community Outreach, Marketing, Sales, Development, or Admissions (Director Level)

Job Summary:

This director leads resident engagement initiatives while also driving community outreach and referral development. They serve as a resident experience leader and community ambassador, partnering with internal leadership and external referral sources to strengthen resident satisfaction, community visibility, and census development. The ideal candidate is organized, relationship-driven, and comfortable balancing outreach/sales activity with on-site programming and family interactions.

Duties and Responsibilities:

• Build and maintain referral relationships in conjunction with the Marketing Director
• Develop hospital relationships and conduct hospital rounding 2–3 times per week in conjunction with nursing leadership
• Visit rehabilitation centers, SNFs, and other referral sources to promote community capabilities
• Attend community networking events and deliver community presentations as needed
• Maintain consistent referral source communication and follow-up, including daily touch-base calls per schedule
• Coordinate outreach events and deliver marketing materials to referral partners
• Conduct and support tours for prospective residents and families
• Assist with screens as needed and support the overall prospect/family experience
• Showcase resident engagement and explain programming to prospective residents and families
• Create a strong connection with families and support a positive decision-making experience
• Oversee resident engagement programming, including monthly calendar events and special events
• Lead resident satisfaction initiatives and support family events
• Support resident council activities and ongoing engagement efforts