MedTeam Staffing Inc.
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This is a contract job opportunity.

Position: Member Enrollment & Engagement Marketing Associate 8896

Location: Remote – can work from anywhere

Schedule: 8am-5pm, M-F EST

Projected duration: 6 months plus potential for perm

Job code: CVDJP00028896

 

 

 

Benefits are available.

 

 

 

  Job description

 

Salesforce Marketing Cloud experience required.

Healthcare experience required

 

Company offers a preventative and proven platform trusted by over 17 million families for daily personalized health engagement with high-touch support, 50+ clinical programs and research validation from over 48 peer-reviewed publications and 38 partnerships with world-renowned research institutions.

 

Our mobile apps and comprehensive digital solutions for fertility, pregnancy, and parenting empower people to take control of their health and navigate parenthood with confidence.

 

We are seeking a Member Enrollment and Engagement Marketing Associate to support the execution of multi-channel marketing campaigns that will accelerate member enrollment, utilizing a combination of content, virtual webinars, on-demand resources, email, digital, direct mail, and other channels, with a focus on relationship building and data-driven optimization.

 

Who you are:

      Skilled digital and B2B2C marketer, using email marketing, webinars, paid media, with understanding of privacy issues.

      Ability to prioritize and focus your efforts on the highest-impact opportunities and as directed by your manager.

      Passionate for health equity and digital healthcare

      Successful track record working cross-functionally with internal and external stakeholders, across time zones, to drive member acquisition and success.

What you will do:

      Under the direction of the Director of Member Enrollment & Engagement, provide tactical execution of thoughtful marketing strategies that attract, motivate, and engage eligible members:

      Campaign management. Launch, manage, and optimize user acquisition & enrollment campaigns across multiple channels and target audiences including email marketing, paid social, Appsflyer

      Project management. Respond to tickets that ask for co-branding and other customizations in a timely manner.

      Creative development. Brainstorm ideas and tactics to push member enrollment/engagement at a higher level. Own brief writing and hand offs of final approvals.

 

      Asset management. Maintain the enrollment library and ensure that content is constantly being refreshed.

      Client enablement. Own the client newsletter (monthly) to nurture client enablement efforts.

      Assist User Growth. Own paid media channels and assist with creative development, reporting, strategy roadmaps & organic growth tactics

      Diligence in conducting meaningful and thorough review of work (e.g., content review).

      Track and report performance metrics to optimize campaigns and ensure goals are met (enrollment and cost per install)

      Provide collaboration across teams, especially Product, Client Success, Content & Design

      Manage the member marketing style guidelines and ensure that content aligns, especially with the DEI&B aspects.

      Manage vendors and contractors to complete work in the responsibilities section, including webinars and all paid media.

What we require:

      Minimum 2 years of B2B and B2B2C healthcare marketing experience, preferably in digital healthcare

      Expert using digital marketing technologies including SalesForce Marketing Cloud (SFMC) for sophisticated email journeys, SalesForce.com (SFDC)

      Confident project management and prioritization skills with mastery of the details; you’re able to manage multiple projects at any given time and enjoy putting processes in place to work more efficiently with growth and scale.

Bonus Points if you have

      Preferred experience using DemandBase or other ABM solutions.

      Prior experience using Eloqua

What we offer:

We are a lively, creative team that works hard and laughs a lot. We love what we do, and working at here is a chance to be a part of something truly impactful.

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