Job Title: Social Media Specialist

Department: Marketing
Reports To: Director of Digital Marketing

Position Summary

PrimeSource Building Products is seeking a creative and results-driven Social Media Specialist to lead the creation, execution, and performance reporting of our social media channels. This role will manage organic and campaign-based content across PrimeSource corporate channels as well as brand channels including Grip-Rite, Pro-Twist, and our Outdoor Living portfolio.

The ideal candidate blends content strategy with hands-on production — bringing strong skills in video editing, graphic design, and copywriting — to deliver engaging, brand-consistent content across Facebook, Instagram, LinkedIn, and YouTube. This role requires both creative execution and analytical thinking to ensure social media efforts drive awareness, engagement, and measurable business impact.

Key Responsibilities

• Own day-to-day management of social media channels for PrimeSource Building Products and its brand portfolio, including Grip-Rite, Pro-Twist, and assisting team with Outdoor Living
• Plan, create, and publish content aligned with brand voice, campaign priorities, and business objectives
• Produce and edit short-form and long-form video content for social platforms
• Design social graphics, templates, and visual assets that maintain brand consistency
• Build and manage content calendars across multiple brands and audiences
• Engage with online communities by monitoring comments and messages and fostering active conversations
• Track, analyze, and report on social media performance, providing insights and recommendations
• Collaborate with brand, product, sales, and marketing teams to translate initiatives into compelling social storytelling
• Stay current on platform trends, best practices, and emerging content formats

Qualifications

• 2–4 years of hands-on social media management experience for brands or agencies
• Proven experience managing multiple brand social accounts
• Experience creating content for Facebook, Instagram, LinkedIn, and YouTube
• Strong video editing skills (Adobe Premiere, Final Cut, or similar tools)
• Graphic design experience (Adobe Creative Suite, Canva, or similar)
• Understanding of social media analytics and performance reporting
• Excellent writing and communication skills
• Ability to manage multiple projects, timelines, and stakeholders
• Experience in building products, construction, or B2B industries is a plus