Technical Sales Manager - Industrial Automation - Controls
We are a globally recognized manufacturer of industrial automation components and networked control solutions used across manufacturing and building automation environments. Our organization serves customers worldwide through a portfolio of energy management technologies.
The company is known for high-quality engineering, global market reach, and strong relationships with OEM manufacturers and industrial distributors.
Position Summary
The Product Line Manager – will drive sales growth, product line strategy, and market expansion across the Americas region. This role works closely with international product management and regional sales teams to identify market opportunities, support new product development, and generate business with strategic OEM customers.
The position plays a critical role in shaping regional product strategy, supporting new product launches, and influencing the global product roadmap.
Key Responsibilities
• Develop and execute regional sales and marketing strategies aligned with revenue and profitability targets.
• Build and maintain a deep understanding of strategic OEM customer needs through CRM documentation, market research, and customer engagement.
• Drive new business development within strategic industrial segments.
• Identify opportunities for cross-selling, upselling, and introducing new product technologies to key customers.
• Partner with Strategic and Key Account Managers to understand Voice-of-Customer insights and customer business objectives.
• Gather market intelligence and competitive insights to influence the global product roadmap.
• Provide input on product requirements, pricing strategies, and positioning based on market needs.
• Support the sales organization with training, tools, and marketing materials to improve customer engagement and project generation.
• Collaborate with regional sales teams to target opportunities in strategic industries including:
-
Food & Beverage
-
Semiconductor
-
Plastics & Rubber
-
HVAC
• Prepare and deliver management reports summarizing customer engagement, sales performance, and pipeline development.
• Support New Product Introduction (NPI) launches across the region.
• Participate in global product line forums to share best practices and enhance product management effectiveness.
Key Accountabilities
• Revenue growth and margin performance for the Switches product portfolio
• New business generation with strategic OEM customers
• Successful New Product Introduction (NPI) launches
• Regional market intelligence and trend analysis
• Regional pricing strategy and price list management
• Contribution to the global product roadmap
Required Qualifications
• Bachelor’s degree in Electrical or Electronic Engineering
• Minimum 5+ years of experience in product management, application engineering, or technical sales within industrial automation
• Strong knowledge of automation technologies such as:
-
Solid-state relays
-
Soft starters
-
Variable frequency drives (VFDs)
• Proven experience selling into OEM manufacturers, panel builders, or industrial distribution channels
• Industry exposure to one or more of the following sectors:
-
Food & Beverage
-
Semiconductor
-
Plastics & Rubber
-
HVAC
• Fluency in English
• Ability to travel up to 35% across the Americas
• Additional education in business or marketing is considered a plus.
Ideal Candidate Profile
The successful candidate will be:
• Highly self-motivated and results-oriented
• Comfortable working within international teams and matrix organizations
• Strong at cross-functional collaboration and stakeholder management
• Analytical with the ability to challenge assumptions and drive continuous improvement
• Adaptable and comfortable operating in a dynamic, growth-oriented environment
Why This Opportunity Stands Out
• Key strategic role supporting global product strategy
• High visibility across international product management and regional leadership
• Opportunity to influence next-generation automation technologies
• Work within a globally respected industrial technology organization
• Strong long-term career growth potential