Marketing Manager – Demand Generation
Job TypeDirect Hire
About the Role:
The Marketing Manager will lead demand generation programs that fuel revenue growth across customer engagement platforms.
Key Responsibilities:
- Own inbound and outbound marketing campaigns.
- Develop account-based marketing (ABM) strategies targeting enterprise buyers.
- Optimize digital campaigns (SEO, SEM, paid media, LinkedIn ads).
- Manage webinar and content marketing initiatives.
- Partner with Sales to drive MQL-to-SQL conversion.
Qualifications:
- 5–7 years of B2B marketing experience in SaaS or communications tech.
- Strong track record in demand generation and pipeline creation.
- Data-driven mindset with expertise in campaign analytics.
- Familiarity with CX/AI/Automation technologies is a plus.