As Area Sales Manager, you will be responsible for driving profitable growth for the company across your assigned US territory, balancing disciplined key account management in our established core markets with a strong, proactive push into new industries where we see significant upside.

 

This is a field-driven, "rainmaker" role for a motivated, hands-on salesperson who thrives on building relationships in person, generating leads, and moving opportunities forward with urgency and follow-through.

 

You will spend substantial time on the road (around 50%), visiting customers and prospects, leveraging trade shows and industry organizations, and using modern tools (e.g., LinkedIn Sales Navigator, ZoomInfo) to identify and engage new accounts, especially in emerging focus areas such as aerospace (including composite/foam core supply chains), as well as packaging, marine, and medical.

 

While you won't be expected to be the technical expert, you will be expected to be the commercial driver, bringing in opportunities, coordinating the right internal technical resources, and ensuring customers receive responsive, professional proposals and a high-quality sales experience from first contact through close.

 

 

• Own and grow a defined US territory for the company's capital equipment business, managing day-to-day account activity while taking a highly hands-on role in driving pipeline, opportunities, and bookings.
• Spend significant time in the field (targeting ~50% travel) to rebuild a strong, customer-facing sales rhythm through regular site visits, plant walkthroughs, and on-site meetings with decision-makers and technical stakeholders.
• Execute "classic" key account management for established customers, maintaining the right relationships, staying current on what's happening in the customer's operation, and delivering professional, timely proposals and follow-up.
• Proactively develop new business beyond the core customer base by identifying and penetrating new verticals where our equipment can be applied, especially aerospace, as well as opportunities in packaging, marine, and medical.
• Generate your own leads and build a repeatable prospecting engine by leveraging trade shows, industry organizations, targeted research, and tools such as LinkedIn Sales Navigator and ZoomInfo to secure meetings and create qualified opportunities.
• Partner closely with internal technical experts, service, and the back office to run the right customer conversations, support trials/testing where needed, and ensure solutions are positioned and quoted accurately.
• Drive disciplined opportunity management from first outreach through closing, tracking activity, progressing deals, and consistently converting prospects into new customers through persistent, professional follow-through.

 

• Proven success in B2B field sales within capital equipment, industrial machinery, or other technical products.
• Clear "hunter" mindset with a track record of proactively generating new business (not just quoting inbound requests), building pipeline through outbound outreach, referrals, trade shows, and targeted prospecting.
• Willingness to travel extensively (around 50% of the time) and spend meaningful time face-to-face with customers, rebuilding a strong on-the-road, customer-visit culture.
• Strong key account management capabilities, including the discipline to stay close to decision-makers and technical stakeholders, understand plant-floor needs, and respond quickly and professionally with quotes and follow-up.
• Experience selling into complex value chains and multiple stakeholders (e.g., OEMs and supplier ecosystems), with the ability to position value and outcomes, not just price.
• Interest in, and ideally exposure to, growth verticals such as aerospace (preferred) and adjacent markets like packaging, marine, or medical; an existing aerospace network is a strong plus.
• Collaborative, responsive communicator who works well with a strong back office and technical experts, bringing the right resources into customer meetings to move opportunities forward.

 

• Proven track record in capital equipment sales (industrial machinery), with consistent performance in a project-driven, consultative B2B sales cycle.
• High customer-facing intensity and comfort traveling extensively (targeting ~50%+), with the discipline to be in the market regularly, not a remote-only selling style.
• Strong new-business development skills: ability to prospect proactively, identify new verticals, and build pipeline through trade shows, industry associations, referrals, and tools like LinkedIn Sales Navigator and ZoomInfo.
• Solid key account management capabilities, including maintaining relationships across decision-makers and technical stakeholders, and delivering timely, professional quotes and follow-through.
• Ability to sell into complex manufacturing value chains (e.g., OEMs and Tier suppliers), communicating value beyond price and coordinating the right internal experts to support technical evaluation and demonstrations.
• Exposure to aerospace and/or composites/foam core materials is a strong plus (not required), especially experience leveraging an existing network to open doors in new accounts and new segments.
• Comfortable partnering with a strong back office and technical experts—bringing in the right resources at the right time while owning commercial strategy, customer relationships, and deal execution.
• Strong CRM/pipeline discipline, including forecasting, opportunity qualification, and structured follow-up to keep projects moving.
• Self-starter mindset with a "rainmaker" approach, motivated, driven, and proactive in making things happen in the territory.
• Based in, or willing to work from, an agreed US location with regular travel and market coverage; valid driver's license required.

 

 

Dynamic, supportive team environment where you can make a direct impact and help drive a more proactive, customer-facing sales culture across a large US territory Significant autonomy to build pipeline and win new business beyond the core customer base, especially in high-potential verticals like aerospace (and additional emerging markets such as packaging, marine, and medical).

 

Competitive compensation with a base salary plus commission designed to reward performance, including higher commission for new customers and targeted equipment growth.

 

Strong benefits package, including a 401(k) match , PTO, Health benefits etc. cars/mileage reimbursement as needed, plus a company credit card)