Director of Private Label & Foodservice Sales
JOB TITL E Director of Private Label & Foodservice Sales
REPORTS TO President
DEPARTMENT NAME Sales
1. PRIMARY PURPOSE -
The Director of Private Label & Foodservice Sales is responsible for driving the strategic growth, profitability, and
long-term success of the Company’s private label & foodservice business. This role leads the development and
execution of private label & foodservice sales strategies, manages key national and regional customer
relationships, and partners cross-functionally to deliver profitable growth aligned with the Company’s
manufacturing capabilities and strategic priorities. This position is a senior-level commercial leadership role
requiring strong customer acumen, P&L ownership mindset, and the ability to translate market opportunities
into scalable, sustainable private label & foodservice programs.
About The Position
This role is responsible for driving business growth through management of strategic growth and profitability of
company private label & foodservice products. This role is key to lead strategic vision and will be crucial in
identifying new opportunities and while enhancing our market presence. This role offers the opportunity to
shape and lead the future of our private label & foodservice business, influence strategic growth decisions, and
partner closely with senior leadership in a fast-paced manufacturing environment.
2. ESSENTIAL DUTIES AND RESPONSIBILITIES
• Develop and execute the Company’s private label & foodservice growth strategy, aligned with overall
commercial and operational objectives.
• Identify, evaluate, and pursue new private label & foodservice opportunities across retail, foodservice,
and strategic customer segments.
• Build multi-year account development plans that drive revenue growth, margin improvement, and
capacity optimization.
• Serve as the executive relationship owner for assigned key private label & foodservice accounts.
• Lead complex commercial negotiations, including pricing, contracts, volume commitments, and long-
term supply agreements.
• Partner with customers to understand category trends, consumer insights, and innovation opportunities
to strengthen long-term partnerships.
• Work closely with Operations, Supply Chain, R&D, Quality, Finance, and Marketing to ensure customer
programs are operationally feasible and financially sound.
• Collaborate on new product development, packaging, cost-reduction initiatives, and continuous
improvement efforts tied to customer needs.
• Align forecasts and demand planning with manufacturing capacity and inventory strategies.
• Own revenue, margin, and profitability performance for assigned private label & foodservice accounts.
• Participate in the development of marketing and pricing strategies.
• Monitor KPIs, customer performance metrics, and market trends to drive informed decision-making.• Lead, mentor, and develop private label & foodservice sales and account management talent (directly or
indirectly).
• Establish best practices for private label & foodservice account development, customer engagement,
and commercial execution.
• Act as a senior commercial leader and role model for collaboration, accountability, and ethical business
practices.
• Lead new product innovation aligned to customer strategic growth goals.
• Partner with Research & Development to identify innovative products.
• Maintain files, records, and documents created during the sales and marketing processes.
• Prepare routine and ad hoc reports for management.
• The Director of Private Label & Foodservice Sales - Private Label & Foodservice role reports directly to
the President however has a dotted line to the CFO-COO. Partnering to develop and implement high
performing effective and efficient sales strategies within the organization to ensure alignment of
forecast, infrastructure and planning. This includes the requirement of meeting the expectations and
following the direction of the CFO-COO.
3. OTHER DUTIES AND RESPONSIBILITIES
• Fosters a spirit of cooperation, collaboration, and fluid communication within and between departments
• All other duties and projects as assigned
• Travel required to visit customers, prospects, trade shows, events, etc. (30 – 50% travel)
4. MINIMUM QUALIFICATIONS AND EXPERIENCE
• Bachelor’s degree in business, Marketing, or a related.
• 10+ years of progressive sales and account leadership experience and knowledge of dynamics, with
significant private label or strategic account experience in a manufacturing, food, foodservice
distribution or Consumer Packaged Goods (CPG) environment.
• Proven success managing large, complex customer relationships and driving profitable growth.
• Strong negotiation, financial acumen, and contract management skills.
• Experience working cross-functionally with manufacturing and operations teams.
• Excellent proficiency in all Microsoft Office Suite Products.
• Food manufacturing plant operations experience preferred.
• Must have a solid understanding of customer relationship management.
• Strong financial acumen.
• Strong critical thinking and problem-solving skills.
• High level of written and verbal communication skills.
• Organizational planning, teamwork, analytical reasoning, and adaptability.
• Strong organizational and time management skills with the ability to manage multiple projects and
deadlines
• Excellent interpersonal & communication (written & verbal) skills for cross-functional and international
collaboration
• Strong analytical, problem solving, decision-making and leadership skills are essential
• Experience dealing with customer contracts, agreements including custom packaging and shipment
requirements.
5. PHYSICAL DEMAND -Pulling Pushing Manipulating
X Keying/typing
A. The physical effort typically applied in this job includes (check all applicable boxes):
Lifting Carrying Other (specify)
Reaching Shoveling B. Check the box that best reflects the amount of effort typically applied and the frequency of application
(Note: Whereas the following chart refers to lifting, any equivalent effort may be substituted):
Amount of Effort Applied % of Time Effort is Applied
Less than 15% 15% to 40% 40% to 70% More than 70%
Less than 1lb. X
Between 1 & 5 lbs. X
Between 5 & 25 lbs. X
Between 25 & 60 lbs.
More than 60 lbs.
Stooping
C. The effort reflected in the above chart is typically applied in the following work positions (check those
applicable):
X Sitting Bending X Standing Confined X Walking Other (specify)
6. MENTAL OR VISUAL DEMAND - Check the statement below that best describes the degree of mental and/or
visual fatigue typically sustained through the application of mind and eyes in performing the essential functions
of the job (please edit statement as needed to fit job):
Occasional mental and/or visual attention; the operation performed is either close to being
automatic or the duties require attention only at long intervals.
Frequent mental and/or visual attention; the flow of work is either intermittent or the operation
involves waiting for a machine or process to complete a cycle with intermittent checking or
inspection involved.
Continuous mental and/or visual attention; the work is either repetitive or diversified requiring
constant alertness to monitor the production process and/or identify defects.
X Concentrated mental and/or visual attention; the work involves performing complex tasks to very
close accuracy and quality specifications; or a high degree of hand and eye coordination for
sustained periods.
Intense and/or exacting mental and/or visual attention; the work involves visualizing, planning,
laying out, or otherwise performing very involved and complex work.7. WORKING CONDITIONS - Use the following to indicate the presence, relative amount of, and continuity of
exposure to disagreeable elements typically found in the physical work surroundings.
A. Identify the kinds of disagreeable elements incumbent would typically be exposed to in the work area (check
all applicable boxes):
Dust Fumes Other (specify)
B. Check the statement below that best describes the physical surroundings or conditions under which the job is
typically performed and the extent of exposure to the disagreeable elements noted above (please edit
statement as needed to fit this particular job):
Dirt X Noise Heat Vibration Cold
Water
X The job is typically performed under very comfortable working conditions; any disagreeable
elements are generally absent during normal performance of job.
Work is typically performed under reasonably good working conditions; while exposure to any
or all of the above elements may occur, such exposure is generally not present to the extent of
being disagreeable.
The job is often performed under somewhat disagreeable working conditions; exposure to any
or all of the above elements is likely, with at least one present to the extent of being disagreeable.
The job is continuously performed under disagreeable working conditions; exposure to any or all
of the above elements is probable, with several being present to the extent of being objectionable.
Work is continuously performed under extremely disagreeable working conditions; exposure to
many objectionable elements is both continuous and intensive.
8. ATTENDANCE - While all employees are expected to comply with company attendance standards, the nature
of some positions may require different standards in order to fulfill the essential functions of the job. Indicate
below if compliance with the general company attendance standards is acceptable, or if different standards
apply (please be specific):
• Monday – Friday, and as needed.
9. SAFETY - This section should be completed by the Human Resources Department. Indicate below if
compliance with the general company safety standards is acceptable, or if different standards apply (please be
specific):
• Works in a safe and responsible manner
• Adheres to Company safety policies, procedures and best practices
o This includes awareness of Operations Team Safety practices when working/navigating
throughout any company Production Zone, Warehouse, or Maintenance Shop
• Attends all scheduled safety trainings and events• Reports all accidents, incidents, near-misses, and hazards to a supervisor and Risk Management
immediately
• Completes all appropriate Accident/Incident, Near-Miss/Hazard Notification, and Minor First Aid
Notification forms within 8 hours or the end of shift, whichever comes first
• Actively participates in Safety in Motion (SIM) ergonomic practices
• Wear appropriate footwear and personal protective equipment (PPE), as necessary
10. FLSA STATUS - This section should be completed by the Human Resources Department. It identifies whether
the position is eligible for overtime pay (Non-Exempt from the wage and hour law) or not eligible for overtime
pay (Exempt from the wage and hour law).
• Exempt
11. EEO CLASSIFICATION - This section should be completed by the Human Resources Department. It classifies
positions for specific state and federal reporting requirements.
Executive/Senior Level Managers Administrative Support Worker Craft Worker X First/Mid-Level Managers Service Worker Technician
Professional Laborer Sales
Operative
12. SIGNATURES & DATES - The following signatures are required to confirm the accuracy and completeness of
the Job Description; that essential functions are aligned with organizational goals and objectives; to validate that
it is clear, concise and supports compliance with legal considerations; and employee understanding of the job
requirements. NOTE: Because jobs change, management reserves the right to add to or change the duties of the
position at any time.
Immediate Supervisor Date: Next Level of Management Date:
Human Resources Date: Employee Date: