Applications Engineer

Full-Time, Direct Hire | Inside Sales | Applications Engineering

Location: Highland, MI

Position Overview

Are you an engineer who enjoys solving technical challenges, working directly with customers, and helping turn complex applications into practical solutions?

We are seeking an Applications Engineer to serve as the technical link between our products and our customers' unique operational needs.

This position combines engineering knowledge, application expertise, and commercial insight to recommend, configure, and support solutions that address real-world customer challenges.

As a key member of the Inside Sales Department, you will work closely with Inside Sales representatives, Regional Sales Managers, channel partners, and end users. You will provide technical guidance throughout the sales process, support custom product development, and collaborate with Engineering and Production to ensure proposed solutions are technically sound and manufacturable.

You will also play an important role in improving sales processes by developing technical resources, supporting CPQ (Configure, Price, Quote) systems, and creating training materials that strengthen the capabilities of the internal sales team.

This is an excellent opportunity for a technically minded professional who enjoys variety, problem-solving, teamwork, and making a direct impact on customer success.

Key Responsibilities

Applications Engineering & Customer Support

• Engage with customers to understand their processes, application requirements, operational challenges, and goals.
• Provide technical support throughout the sales cycle, including application assessments, product recommendations, and proposal development.
• Serve as a technical resource and trusted consultant to Inside Sales representatives, Regional Sales Managers, channel partners, and end users.
• Conduct product presentations, demonstrations, and on-site application support, both virtually and in person.
• Assist with system layouts, CAD markups, process flow diagrams, and equipment configurations.
• Provide post-sale technical support, commissioning assistance, troubleshooting, and customer training as needed.

Quoting, Order Management & Technical Review

• Oversee technical editing and drawing reviews for quotation and order approvals.
• Manage all custom and specialty product quotations and orders from initial inquiry through completion.
• Provide technical support for standard product line quotations and orders as needed.
• Coordinate with Engineering and Production to evaluate custom applications and ensure solutions are technically feasible and manufacturable.
• Support the development and continuous improvement of quoting processes and tools.

CPQ & Sales Process Development

• Support the development, implementation, and continuous improvement of the CPQ system.
• Oversee CPQ pricing updates, configuration accuracy, and ongoing system management.
• Identify opportunities to improve quoting efficiency, technical accuracy, and the overall sales process.

Technical Documentation & Training

• Develop technical sales resources, including application guides, product documentation, training presentations, case studies, and product FAQs.
• Create and deliver product and application training for internal sales teams and external partners.
• Document application case studies, customer feedback, and lessons learned to support future product development and sales strategies.
• Maintain accurate CRM records, technical documentation, and quotation support resources.

Qualifications & Experience

• Bachelor's degree in Engineering, Industrial Technology, or a related technical field; equivalent technical experience will be considered.
• Minimum of 3 years of experience in applications engineering, technical sales, sales engineering, or solution consulting.
• Experience in manufacturing, industrial equipment, automation, material handling, or related industries preferred.
• Ability to interpret engineering drawings, technical specifications, and customer application requirements.
• Excellent communication and presentation skills, with the ability to explain technical concepts to both technical and non-technical audiences.
• Demonstrated ability to educate, support, and collaborate with internal sales teams.
• Experience developing technical documentation, product training materials, or sales resources is a plus.
• Proficiency with CAD software, SolidWorks, or similar engineering design tools preferred.
• Ability to travel up to 10% for customer visits, trade shows, and training.

Interested in putting your technical expertise to work solving real-world industrial challenges? We'd like to hear from you!