Director of Marketing and Communications

Director, Marketing and Communications

POSITION SUMMARY The Director of Marketing and Communications is responsible for developing and executing the organization’s comprehensive marketing strategy to strengthen brand positioning, support sales initiatives, and expand market presence across its product portfolio. This role leads corporate marketing functions including brand management, communications, digital marketing, events, and product promotion, ensuring alignment with organizational objectives. The Director oversees the marketing team, manages departmental budgets, and collaborates cross‑functionally with Sales, Customer Support, Product Development, and the dealer network to drive effective marketing programs and business growth.

ESSENTIAL JOB FUNCTIONS

• Marketing Strategy — Develop and lead the company’s global marketing strategy to strengthen brand awareness, market position, and product demand.

• Integrated Campaigns — Direct planning and execution of integrated marketing campaigns including digital, advertising, PR, events, product launches, and promotional programs.

• Brand Management — Oversee development and management of corporate branding, messaging, and positioning across all channels.

• Annual Planning — Lead creation and execution of annual marketing plans and budgets aligned with corporate sales and strategic objectives.

• Team Leadership — Manage and mentor marketing managers, communications specialists, digital personnel, and creative teams.

• Corporate Communications — Oversee executive messaging, press relations, media engagement, and crisis communications.

• Sales Collaboration — Partner with Sales and Product teams to support product launches, sales initiatives, customer events, and dealer marketing programs.

• Analytics & Metrics — Establish KPIs and analytics to evaluate marketing effectiveness and drive continuous improvement.

• Global Events — Direct global event strategy including trade shows, industry events, product demonstrations, and dealer conferences.

• Market Insights — Monitor industry trends, competitive activity, and market opportunities to guide strategy and positioning.

• Cross‑Functional Coordination — Ensure alignment of marketing activities with customer experience initiatives and sales programs.

• Other duties as assigned.

MINIMUM POSITION QUALIFICATIONS

Education & Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.

• Minimum 10 years of progressive marketing experience, including leadership roles.

• Experience in aviation, aerospace, or other highly technical industries preferred.

• Proven success developing and executing strategic marketing plans supporting revenue growth and brand development.

• Experience managing marketing teams, budgets, and complex programs.

• Strong understanding of social media, digital marketing, brand strategy, communications, and event marketing.

PHYSICAL DEMANDS

• Ability to lift and carry up to 35 lbs.

• Ability to travel domestically and internationally, including extended periods of walking or standing during events.

MENTAL DEMANDS

• Proficiency in Microsoft Office Suite; expert‑level PowerPoint skills preferred.

• Ability to operate effectively in a fast‑paced environment with shifting priorities.

• Strong strategic thinking, analytical reasoning, and independent decision‑making.

• Ability to evaluate complex information and manage multiple initiatives simultaneously.

WORKING CONDITIONS

• Exposure to both office and manufacturing environments, including potential contact with odors, chemicals, dust, fumes, moving equipment, and temperature variations.

• Regular interaction with employees, leadership, vendors, suppliers, community members, and regulatory representatives.

• Domestic and international travel required as needed.

OPERATIONAL EXCELLENCE

• Participate in continuous improvement initiatives and departmental training programs.

QUALITY ASSURANCE

• Maintain a safe, orderly work environment including FOD compliance.

• Adhere to all corporate compliance policies, organizational procedures, and safety standards.

COMPLIANCE

• Ensure compliance with applicable laws, regulations, and ethical business practices.

• Maintain adherence to OSHA, EPA, and company safety requirements including PPE and hazardous waste procedures.

COMMUNICATION

• Demonstrate strong written, verbal, and presentation skills.

• Maintain professional relationships with internal teams, suppliers, and customers.

DECISION QUALITY

• Make timely, well‑informed decisions that support organizational objectives.

WORK PROCESS OPTIMIZATION

• Contribute to efficient, effective processes with a focus on continuous improvement.

ATTENTION TO DETAIL

• Deliver accurate, thorough, and high‑quality work.

DRIVES RESULTS

• Achieve consistent, high‑quality outcomes even under demanding deadlines.

TEAMWORK

• Collaborate effectively across departments to support organizational goals.