Senior Paid Social Specialist

Location: Coppell, TX 75019 — Remote
Industry: Accounting/Tax Services
Contract: Partial-Year Contract
Contract Period: November–April
Pay: $43/hour
Experience Required: 5+ years
Primary Platforms: Meta (Facebook/Instagram) and TikTok
Additional Platforms: Other social media platforms as needed

Position Overview

We are looking for a Senior Paid Social Specialist with at least 5 years of hands-on paid social advertising experience to support marketing campaigns during the busy tax season.

This person will be responsible for setting up, managing, monitoring, testing, and optimizing paid social campaigns across platforms such as Meta and TikTok. The ideal candidate is comfortable working directly inside advertising platforms, managing multiple campaigns at once, and making data-driven decisions in a fast-paced environment.

Key Responsibilities

• Set up and manage paid social advertising campaigns on Meta and TikTok.
• Handle campaign trafficking, setup, QA, maintenance, and updates.
• Monitor campaign performance and make adjustments to improve results.
• Manage and pace campaign budgets to ensure spending stays on target.
• Monitor audiences, bids, frequency, creative performance, and campaign health.
• Identify and address issues such as underperforming campaigns, creative fatigue, budget concerns, or audience problems.
• Manage and rotate advertising creative based on campaign performance.
• Analyze campaign data and provide actionable recommendations for improving performance.
• Support both Brand Awareness and Performance Marketing campaigns across different stages of the marketing funnel.
• Assist with testing strategies, campaign optimization, and performance improvements.
• Work with media, creative, analytics, and data teams to support campaign execution.
• Help validate reporting and measurement data.
• Support seasonal marketing initiatives during the November–April tax season.

Required Skills & Experience

Candidates should have:

• 5+ years of hands-on paid social advertising experience.
• Strong experience managing campaigns directly within Meta Ads Manager.
• Strong experience managing campaigns directly within TikTok Ads Manager.
• Experience managing paid social campaigns across multiple stages of the marketing funnel, including awareness, consideration, and conversion.
• Strong knowledge of campaign setup and trafficking.
• Experience performing campaign QA and troubleshooting campaign issues.
• Experience managing and optimizing advertising creative.
• Experience with audience creation, targeting, segmentation, and management.
• Strong understanding of budget pacing and budget optimization.
• Experience managing bids, budgets, frequency, and campaign performance.
• Ability to identify creative fatigue and determine when creative needs to be refreshed or rotated.
• Strong understanding of paid social campaign optimization and performance metrics.
• Strong analytical and data interpretation skills.
• Ability to turn campaign data into clear recommendations and next steps.
• Excellent attention to detail, particularly when setting up and reviewing campaigns.
• Ability to manage multiple campaigns and priorities simultaneously.
• Experience working with media, creative, analytics, and data teams.
• Familiarity with social media reporting and measurement tools.