Regional Sales Manager – Foodservice (TN/SC/NC/VA/WV)

Position Overview

The Regional Sales Manager is responsible for driving profitable sales growth within the assigned territory by building and maintaining strong customer relationships, managing brokers and distributors, and developing new opportunities through a consultative selling approach. This role requires a proactive leader with strong account management skills, the ability to execute distributor and operator growth strategies, and a proven track record of achieving sales targets.

This position is remote and requires residency within the territory (TN/SC/NC/VA/WV) and proximity to a major airport.

Key Responsibilities

• Lead regional sales growth by motivating and managing brokers and sales representatives, providing training, and developing actionable business plans.

• Execute distributor growth strategies at the local level, including Quarterly Business Reviews and Joint Business Planning meetings.

• Strengthen distributor relationships by presenting products, negotiating local programs, leading product training, and participating in food shows.

• Manage operator sales growth by identifying and contacting key decision makers, presenting solutions, submitting samples, and developing tailored programs.

• Partner cross-functionally with Marketing, Insights, Procurement, R&D, Culinary, and Quality Assurance to deliver customer-driven solutions and insights.

• Stay current on commodity trends (wheat, flour, sugar, oils, etc.) and deliver timely updates to customers.

• Develop an in-depth understanding of customer operations by engaging directly with R&D and restaurant teams.

• Oversee administrative functions including sales reporting, expense management, regional promotions, deductions, and broker action plans.

• Identify new target customers and update account lists semi-annually.

• Achieve annual regional sales and profitability targets.

• Represent the company at industry events, food shows, and customer meetings.

Qualifications

Education & Experience

• Bachelor’s degree in Business, Marketing, or related field (or equivalent experience).

• Minimum of 5 years’ experience in foodservice sales, with proven success managing distributor and operator relationships.

Skills & Abilities

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

• Strong verbal and written communication skills with the ability to influence stakeholders at all levels.

• Demonstrated leadership and ability to develop cross-functional relationships.

• Strong organizational skills with the ability to manage multiple projects and competing deadlines.

• Positive, solutions-oriented mindset with a hands-on, team-first approach.

• Ability to travel extensively within the assigned region.

Supervisory Responsibilities

• Function as a lead resource for brokers and sales personnel, including training, instructing, and scheduling work.