Ecommerce Finance Manager

Manager, Ecommerce FP&A 

The Manager, FP&A – Ecommerce plays a pivotal role in shaping the financial strategy and performance of a fast-growing digital business within a dynamic retail environment. This is a highly visible role for a finance leader who thrives at the intersection of financial rigor, ecommerce economics, and digital marketing performance.

Reporting to the Director of Ecommerce Finance, you will serve as a trusted business partner to senior leaders across Ecommerce and Marketing, helping guide investment decisions, optimize growth, and elevate how financial insights are used to drive results. You will own forecasting, budgeting, performance management, and advanced analytics for the ecommerce business—translating complex digital metrics into clear, actionable financial narratives that influence strategy.

This role is ideal for a high-caliber FP&A professional with a retail or CPG background, deep curiosity for digital commerce, and the confidence to challenge assumptions, connect data to outcomes, and help a growing retailer sharpen its financial lens. If you’re energized by understanding customer behavior, conversion funnels, CAC, LTV, and marketing ROI—and using that insight to drive smarter decisions—this is a seat at the table where your work will matter.

What You’ll Own & Drive

• Lead end-to-end forecasting and planning for ecommerce revenue, margins, EBITDA, cash flow, labor, and operating expenses, with a sharp focus on digital revenue streams, customer acquisition costs, and conversion performance.

• Own the annual budgeting process for Ecommerce and Marketing, partnering closely with senior leaders to align growth strategies, investment priorities, and financial targets.

• Build and evolve sophisticated financial models supporting e-commerce scenario planning, marketing mix optimization, customer lifetime value analysis, and digital investment cases.

• Deliver executive-ready insights through reporting, variance analysis, KPIs, and trend analysis across ecommerce and digital marketing performance (conversion, AOV, CAC, ROAS, retention).

• Translate digital and marketing data into financial clarity, identifying key drivers of P&L, balance sheet, and cash flow performance and turning insights into recommendations.

• Evaluate ROI and performance of ecommerce platforms, paid media, promotions, and omnichannel initiatives, providing clear guidance on what’s working and where to optimize.

• Partner deeply with Ecommerce and Marketing leaders, creating financial frameworks to evaluate initiatives across paid search, social, email, site optimization, and emerging channels.

• Advance FP&A capabilities through automation, improved data integration, and scalable reporting—particularly across ecommerce and marketing data sources.

• Leverage ERP, planning tools, BI platforms, and ecommerce analytics to improve visibility, speed, and decision quality.

What Sets You Apart

• 5+ years of progressive FP&A or finance experience, ideally within retail, CPG, ecommerce, or omnichannel environments.

• Proven experience supporting Ecommerce and/or Marketing organizations as a strategic finance partner—not just a reporter of results.

• Understanding of e-commerce economics and digital marketing metrics, including CAC, LTV, conversion rates, ROAS, and funnel performance.

• Demonstrated people leadership experience, with the ability to develop and elevate analytical talent.

• Advanced financial modeling skills in Excel; comfort working with ecommerce and marketing analytics platforms (Google Analytics, Adobe Analytics, etc.).

• Ability to connect the dots between customer behavior, digital metrics, and financial outcomes.

• Executive presence with the ability to communicate complex insights clearly to senior ecommerce and marketing leaders.

• Experience with SAP and modern FP&A / BI tools is a plus.

• Highly analytical, hands-on, and data-driven, with the agility to thrive in a fast-paced digital environment.

• High integrity, strong work ethic, and a collaborative mindset—you drive results while building trust across the business.

This is not a back-office FP&A role. It’s an opportunity to shape growth, influence investment decisions, and help scale a digital business with real financial discipline. You’ll sit close to the action, work with smart operators, and have the runway to make a measurable impact.