Region Sales Manager – South Texas

Position Overview

The Region Sales Manager is responsible for driving profitable sales growth within the assigned region. This role establishes, develops, and maintains business relationships with accounts through a consultative selling approach while identifying and creating sales and profit opportunities aligned with the Company’s manufacturing facilities. The position also manages all aspects of regional business including trade fund negotiations and management, broker and sales personnel oversight, customer relations, participation in food and trade shows, and submission of sales performance reports.

The ideal candidate will be proactive in calling on key operators, building long-term distributor partnerships, and delivering results through strategic execution.

Location: Remote home office; must reside within the designated territory (North Texas) and within a reasonable commuting distance of a major airport.

Key Responsibilities

• Build sales by motivating brokers and sales representatives, providing training and education, developing and evaluating action plans, and completing administrative functions.

• Lead execution of Corporate Distributor growth and development strategies at the local Opsite, OpCo, and Division level, including conducting Quarterly Business Reviews and Joint Business Planning meetings.

• Grow sales through Corporate and Local distributors by building long-term relationships with key personnel, presenting products and programs, negotiating local distributor programs and promotions, educating distributor sales teams, and supporting food shows.

• Complete administrative tasks such as preparing sales reports, approving regional promotions, managing regional deductions, composing communications to sales force, customers, and supervisors, and overseeing broker action plans.

• Maintain consistent communication with existing and prospective customers through in-person visits, calls, written correspondence, and email.

• Conduct prospecting, including cold calls, identifying decision makers, and pursuing opportunities for the Company’s product lines.

• Submit product samples for current and new opportunities.

• Identify and pursue new target customers; update account lists semi-annually.

• Prioritize sales of Company branded products (all brands) whenever possible, utilizing provided selling tools.

• Collaborate with cross-functional teams, particularly Foodservice Marketing, as well as Quality Assurance, Customer Service, Purchasing, R&D, and Culinary.

• Manage annual sales budget for target accounts.

• Partner with Category Marketing and Insights teams to translate consumer and market information into actionable insights for customers, enhancing the Company’s position as a partner of choice.

• Work closely with Procurement to provide customers with updates on commodity trends (e.g., wheat, flour, sugar, oils).

• Develop a deep understanding of customer operational capabilities through direct involvement with Customer R&D and restaurant operations.

• Execute required administrative work in a timely manner.

• Increase sales through operator engagement by identifying, contacting, and presenting product solutions.

• Manage expenses within budget and submit monthly expense reports.

Minimum Requirements

Education/Certifications

• Bachelor’s degree or equivalent required.

Experience

• Minimum of 5 years’ foodservice sales experience.

Knowledge, Skills, and Abilities

• Proficient in Microsoft Word, Excel, and PowerPoint.

• Strong leadership skills with the ability to develop cross-functional and interdepartmental relationships.

• Excellent verbal and written communication skills.

• Proven ability to work effectively with diverse groups, from entry-level associates to executive leadership.

• Strong organizational skills with the ability to manage multiple competing priorities.

• Effective project management and prioritization skills with clear communication.

• Comfortable using computer applications and related sales software.

• Ability to influence and update internal stakeholders with insights and recommendations.

• Positive, solutions-focused mindset with a “roll up your sleeves” attitude.

Supervisory Responsibilities

• Functions as a lead worker, including training, instructing, and scheduling work for brokers and sales representatives.