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$130,000 - $160,000 / yr
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Director of Marketing – Skilled Nursing Facilities
Compensation: $130K-$160K+ yearly
Job Type: Full-time
Our client is seeking a dynamic, results-driven Director of Marketing to lead marketing and census development efforts across Skilled Nursing Facilities in New Jersey. This individual will play a key role in driving census growth, strengthening referral relationships, and enhancing the organization’s visibility and reputation within the healthcare community.
Responsibilities
- Drive census growth by meeting admissions targets and maintaining near-full occupancy levels.
- Build and nurture relationships with hospitals, case managers, physicians, senior centers, and community organizations.
- Conduct regular hospital visits to generate referrals and maintain a consistent on-site presence.
- Plan and host community outreach events, open houses, and educational sessions to promote the facilities.
- Collaborate daily with admissions and administrative teams to review bed availability, new admissions, pending discharges, and marketing strategies.
- Develop and implement referral pipelines that directly increase new resident admissions.
- Travel frequently between hospitals, facilities, and community partners
Requirements
- Proven sales and marketing experience in the long-term care or skilled nursing industry is required.
- Established relationships with local hospital case managers and discharge planners.
- Outgoing personality with strong communication, presentation, and relationship-building skills.
- Ability to travel regularly between hospitals, facilities, and community sites.
- Strong capacity to develop trust and rapport with referral sources and stakeholders.
Compensation and Benefits
- Competitive base salary ($130K–$160K), with potential for higher compensation for candidates with strong referral networks and healthcare connections.
- Comprehensive benefits package, including medical, dental, vision, retirement plans, and paid time off.
- Opportunities for career growth within a respected, mission-driven healthcare organization.
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