The Senior Vice President (SVP) of Sales serves as a key member of the executive leadership team, holding full accountability for all sales functions across the organization. This role is instrumental in driving top-line growth, shaping sales strategy, and fostering a high-performance culture within the sales organization.
The SVP is responsible for the recruitment, coaching, development, and mentoring of sales leadership and senior sellers. This includes overseeing talent acquisition, introducing innovative sales tools, and implementing strategies to optimize the overall sales process.
A unique strength of this role lies in the SVP’s deep understanding of the interconnected industries that influence workplace solutions and built environments—such as real estate, development, design, and project management. This cross-industry expertise enables the SVP to strategically position the company as a market leader, identifying synergies and growth opportunities across verticals and aligning sales efforts with broader industry trends.
The SVP collaborates closely with the President on P&L responsibilities for Sales, including the development of the sales budget, management of sales forecasts, and performance tracking to ensure the achievement and surpassing of business objectives.
By combining visionary leadership with industry fluency, the SVP plays a pivotal role in elevating the company’s market presence, expanding client relationships, and driving sustainable growth across all business verticals.
Key Responsibilities
- Oversee and manage all functions of sales and develop strategies to achieve revenue targets.
- Recruit, coach, develop, and mentor members of sales leadership and senior sellers.
- Collaborate with HR to create training programs for sales staff.
- Ensure operational excellence by optimizing sales processes for consistency, efficiency, and growth.
- Partner with design, project management, and operations teams to align sales efforts with broader business objectives.
- Build and expand a strong network with representatives from client organizations, real estate, design, and construction firms to ensure a robust pipeline of opportunities.
- Develop account strategies and measurable long-term plans to strengthen market penetration.
- Collaborate with colleagues to build rapport with clients and increase market share.
- Participate in pricing, solution development, and client presentations.
- Lead weekly sales meetings as a forum to share information and promote engagement.
- Oversee CRM management to ensure pipeline health and data accuracy.
- Define and track clear sales KPIs, including pipeline growth, conversion rates, and revenue targets, to drive performance and accountability.
- Manage departmental budget and contribute to overall profitability.
Knowledge, Skills, and Abilities
- Bachelor’s degree in business administration or a related field (required).
- Ability to build, mentor, and lead high-performing sales teams (required).
- Strong communication skills with internal and external stakeholders (required)
- 10+ years of experience in business-to-business (B2B) sales, ideally within workplace solutions, furniture, or flooring industries (required).
- Proficiency in sales forecasting, budgeting, and performance analysis (preferred).
- Ability to create and execute comprehensive sales strategies (preferred).
- Strong negotiation skills and ability to close complex deals (preferred).
- Senior leadership experience in a sales-driven organization (preferred).
- Capacity to analyze sales data and performance metrics (preferred).
- Understanding of financial principles related to sales and revenue growth (preferred).
- Strong knowledge of CRM systems and other sales-related technologies (preferred).