Chaloner has partnered with American Friends of Magen David Adom on their search for a Social Media Manager.

 

About American Friends of Magen David Adom: 

American Friends of Magen David Adom (AFMDA) supports the lifesaving work of Magen David Adom (MDA), Israel’s only Emergency Services System. MDA is the official national ambulance, blood services, and disaster relief organization of Israel, delivering emergency medical care to all Israelis. Established in 1940, AFMDA advocates for and supports MDA through philanthropic donations from generous individuals, foundations, and corporations. With its headquarters in New York City and several regional offices nationwide, AFMDA educates and raises funds for one of Israel’s most essential organizations, which responds to medical emergencies and saves lives daily.

Position Overview:

The Social Media Manager for American Friends of Magen David Adom (AFMDA) will play a key role in crafting the voice and enhancing the brand of Magen David Adom in the U.S. through compelling digital content. This is a hands-on role within the national Marketing Team, responsible for managing AFMDA’s social media platforms daily. The position involves creating content, analyzing data, preparing reports with actionable insights, creating toolkits and templates, fostering online community engagement, and design and maintenance of the social media calendar. If you are passionate about storytelling and want to make a difference, this role offers an opportunity to enhance MDA’s lifesaving mission through storytelling, digital engagement and fundraising. The position reports to the Chief Marketing Officer (CMO).

Essential Job Functions:

• Lead all social media efforts, including updating all existing platforms, implementing new social media channels, and tracking and analyzing statistics to measure success.
• Develop and execute social media strategies for Facebook, Instagram, LinkedIn, X, and YouTube.
• Manage a robust editorial calendar for social media in coordination with the marcom, development and Israel teams.
• Execute the video content strategy including creating and editing high-quality video content and optimizing videos for maximum reach and engagement.
• Liaise with colleagues to source content and assets, as well as to ensure that all posts are on-brand and comply with organizational values.
• Propose and leverage collaboration with influencers and other organizations on social media to expand content reach.
• Develop social-first marketing campaigns to attract new followers and engage existing community members.
• Implement and manage social media fundraising campaigns.
• Support social media needs for myriad public events on- and off-site.
• Stay up-to-date with current social media trends, technologies and algorithm updates.
• Explore expansion to new social channels to reach new audiences.
• Develop, manage and evaluate performance metrics, providing regular reports to inform strategy.
• Manage paid social media advertising initiatives.
• Support broader marketing and communications projects as assigned; assist with email campaigns, website updates, and other digital initiatives as needed.

Supervisory Responsibilities:

This position has no supervisory responsibilities. 

Education & Experience:

• Bachelor’s degree in journalism, communications, marketing, or a closely related field.
• 5+ years of experience in marketing and communications, with a strong focus on social media management.

Skills Required:

• Knowledge and understanding of the social media landscape relevant to AFMDA, including the American Jewish community and pro-Israel audiences.
• Knowledge and understanding of relevant current events, Jewish holidays and observations relevant to the American Jewish community and pro-Israel audiences.
• Ability to create platform-optimized videos using video editing software.
• Proficiency with design and content creation tools such as Canva.
• Expertise in copywriting for social media.
• Proven experience running paid ad campaigns on different social platforms.
• Expertise in using community management tools.
• In-depth knowledge of social media analytics, audience targeting, and best practices.
• Adept at thriving in a fast-paced environment with a collaborative, flexible approach.
• Flexibility in scheduling.
• Ability to be present in the NYC Office 2-3 times a week.

Salary and Benefits:

The salary range for this position is $85,000–$110,000, depending on experience and qualifications. 

This position is hybrid remote/in-person at AFMDA’s New York City office, currently with two days per week expected in the office. 

AFMDA offers a generous package of benefits, including health insurance; dental, vision, and life insurance; a generous vacation and holiday schedule; employer contribution to a 503(b) retirement account; professional development and tuition assistance; and wellness and commuting benefits, among others. 

The above statements are intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties and responsibilities. American Friends of Magen David Adom’s management reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.