🍔 Marketing Manager

Location: Onsite
Reports to: Executive Director

About the Role

We’re looking for a hands-on Marketing Manager who loves execution as much as strategy. This role sits at the center of a fast-growing quick-service restaurant franchise system and directly impacts guest traffic, franchisee success, and same-store sales.

This is a doer role — not just planning, but building, launching, testing, and optimizing marketing programs that show up in real restaurants and drive real results.

What You’ll Do

Franchise & Local Marketing

• Serve as the primary marketing partner for franchisees

• Build and execute local store marketing programs, grand openings, and promotions

• Create simple, effective toolkits, calendars, and playbooks

• Coach operators on digital, social, and in-store execution

Campaigns & Promotions

• Plan and launch national and regional promotions from start to finish

• Manage briefs, timelines, and on-brand execution

• Coordinate in-store signage, POS, menu boards, and promo assets

• Partner closely with operations to ensure feasibility

Digital & Performance Marketing

• Execute and optimize:

  • Paid social and search

  • Local listings and reputation management

  • Email, SMS, and loyalty programs

• Monitor performance and report results to leadership and franchisees

• Collaborate with agencies while staying hands-on

Brand & Analytics

• Maintain brand standards across all locations

• Support menu launches and limited-time offers

• Track results, measure ROI, and turn data into action

What We’re Looking For

• 5+ years of marketing experience (QSR, retail, hospitality, or franchising preferred)

• Proven campaign execution experience

• Strong understanding of local store marketing

• Experience with digital platforms, CRM, and analytics tools

• Ability to manage multiple projects in a fast-paced environment

• Strong communicator with franchisee-facing experience

You’ll Thrive If You Are

• A roll-up-your-sleeves marketer

• Operator-minded and solutions-oriented

• Organized, detail-driven, and collaborative

• Energized by growth, change, and impact

If you want a marketing role where your work drives traffic, sales, and real-world results — this is it.