Aspire Talent Solutions is partnered once again with an INCREDIBLE growing B2B Industrial Manufacturing Sales company on a new search for a highly motivated and results-driven Lead Generation /Inside Sales Specialist to support their sales team by driving new business opportunities and maximizing existing ones. This role plays a critical part in identifying and qualifying leads, supporting cross-selling initiatives, and ensuring a seamless handoff to the field sales teams. The ideal candidate will possess strong research, outreach, and organizational skills and be proficient in managing sales data through CRM platforms (HubSpot).

Responsibilities:

• Conduct high-volume cold calling and outbound outreach to generate and qualify new leads across target markets.
• Perform prospect discovery calls to assess business potential, understand client needs, and determine fit for products or services.
• Support cross-selling efforts by identifying opportunities within existing accounts or incoming leads and communicating potential value-add solutions.
• Set qualified appointments for the outside sales teams, ensuring relevant context and prospect information is clearly documented.
• Build and maintain accurate prospecting lists by leveraging public databases, industry directories, social media platforms, and other research tools.
• Add new contacts and companies into HubSpot, segmenting them into relevant campaigns and managing inclusion in automated email drip campaigns and other outbound marketing efforts.
• Log and track all outreach activities in HubSpot, ensuring data integrity and maintaining up-to-date records of prospect interactions, call outcomes, and lead status.
• Provide ongoing pipeline management support, ensuring timely follow-ups, nurturing of warm leads, and tracking of conversion rates and next steps.
• Collaborate closely with sales teams to refine lead generation strategies, targeting ideal client profiles and uncovering additional opportunities for growth.
• Assist in developing and executing targeted marketing initiatives, such as email campaigns and content outreach, to support lead engagement and nurturing of potential and existing clients.
• Monitor and report on KPIs related to lead generation, appointment setting, and pipeline progress; present insights and improvement recommendations to leadership.
• Provide administrative support related to quoting, vendor sourcing, pricing input, and documentation processing as needed.
• Support customer onboarding by collecting and entering required information into internal systems to ensure a smooth transition from sales to service.
• Meet or exceed weekly and monthly activity and performance targets for calls, meetings set, and qualified leads generated.
• Provide backup Administrative support as needed; perform other duties as assigned.

Qualifications:

• 3+ years of experience in lead generation, cold calling, or outbound sales preferred.
• Demonstrated ability to engage with and influence decision-makers, including conducting needs-based discovery calls.
• Proven track record of supporting cross-sell/upsell initiatives and generating qualified appointments for sales teams.
• Proficiency with CRM tools, especially HubSpot, including experience with list management, task tracking, and email campaign integration.
• Excellent communication, organizational, and time-management skills.
• Self-starter with a strong sense of accountability and attention to detail.
• Comfortable working independently and collaboratively in a fast-paced, evolving environment.
• Team-oriented mindset with a willingness to contribute beyond core responsibilities when needed.