International Staffing Consultants, Inc.
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Growing organization with excellent benefits is seeking a Director of Marketing with tenure and experience in brand management with companies like P&G, Elanco, MARS Pet, Kimberly-Clark, etc. Willing to relocate within USA.
  • Brand creative execution across marketing touchpoints and packaging to drive intent.
  • Lead the development and execution of marketing strategies to increase brand awareness, drive customer acquisition, and promote customer retention in accordance with corporate goals.
  • Oversee the development and implementation of multi-channel marketing campaigns across various media channels (digital, print, social, etc.).
  • Lead the cross-functional collaboration of the innovation, ecommerce, retail, and the veterinary teams to develop and execute brand portfolio strategies, innovation pipelines, and go-to-market strategies to meet customer needs, and business growth goals.
  • Manage, coach, and grow the marketing team, which includes brand managers, digital marketers, and web developers.
  • Provide P&L oversight for brands to maximize profitability right-size marketing and advertising expenses.
  • Develop brand strategies across channels, taking into account life cycles and channel differentiation.
  • Uphold an in-depth understanding of all digital channels and lead the growth and installment of digital capabilities SEO/SEM, Programmatic, CRM, UX/UI, Video, etc.
  • Maintain expertise of the industry landscape and online competitors, identifying trends and growth opportunities.
  • Propose new marketing, promotional, digital, and web development initiatives based on market demand and insights.
  • Analyze and report on marketing performance, using data to optimize campaign tactics and spend to drive continuous improvement.
  • Assist with brand protection and collaborate with the Brand Protection team to remedy problems.
  • 15+ years of CPG, Pharma, or similar marketing experience 
  • Commercial awareness, marketing and sales background
  • In-depth understanding of developing and executing comprehensive marketing strategies, plans, and campaigns
  • Strong commercial and analytical skills - experience using data to drive marketing strategy and decision-making with the executive team and other business units.
  • Excellent project management skills and ability to prioritize competing demands.
  • Experience managing and developing marketing teams.
  • Experience growing organization capabilities
Why is This a Great Opportunity

Growing organization with excellent benefits! 

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