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Remote Status:
On-Site
Compensation:
$130,000 - $240,000 / yr
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Growing organization with excellent benefits is seeking a Director of Marketing with tenure and experience in brand management with companies like P&G, Elanco, MARS Pet, Kimberly-Clark, etc. Willing to relocate within USA.
- Brand creative execution across marketing touchpoints and packaging to drive intent.
- Lead the development and execution of marketing strategies to increase brand awareness, drive customer acquisition, and promote customer retention in accordance with corporate goals.
- Oversee the development and implementation of multi-channel marketing campaigns across various media channels (digital, print, social, etc.).
- Lead the cross-functional collaboration of the innovation, ecommerce, retail, and the veterinary teams to develop and execute brand portfolio strategies, innovation pipelines, and go-to-market strategies to meet customer needs, and business growth goals.
- Manage, coach, and grow the marketing team, which includes brand managers, digital marketers, and web developers.
- Provide P&L oversight for brands to maximize profitability right-size marketing and advertising expenses.
- Develop brand strategies across channels, taking into account life cycles and channel differentiation.
- Uphold an in-depth understanding of all digital channels and lead the growth and installment of digital capabilities SEO/SEM, Programmatic, CRM, UX/UI, Video, etc.
- Maintain expertise of the industry landscape and online competitors, identifying trends and growth opportunities.
- Propose new marketing, promotional, digital, and web development initiatives based on market demand and insights.
- Analyze and report on marketing performance, using data to optimize campaign tactics and spend to drive continuous improvement.
- Assist with brand protection and collaborate with the Brand Protection team to remedy problems.
Qualifications
- 15+ years of CPG, Pharma, or similar marketing experience
- Commercial awareness, marketing and sales background
- In-depth understanding of developing and executing comprehensive marketing strategies, plans, and campaigns
- Strong commercial and analytical skills - experience using data to drive marketing strategy and decision-making with the executive team and other business units.
- Excellent project management skills and ability to prioritize competing demands.
- Experience managing and developing marketing teams.
- Experience growing organization capabilities
Why is This a Great Opportunity
Growing organization with excellent benefits!
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GLOBAL STAFFING SINCE 1979
International Staffing Consultants, Inc. has provided recruiting and staffing services for employers in America and overseas since 1979. We are paid by employers for all of our services and never charge fees of any kind to candidates.
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