·        Partner with cross-functional teams to ensure that Web marketing initiatives are implemented with an eye towards performance and conversion

·        Ability to manage stakeholder expectations while advocating for a strategic digital goal – ensuring Web initiatives are grounded in objective based tactics and strong value propositions

·        Strong understanding of a cross-channel customer engagement strategy and what the impacts are to a user’s journey

·        Help drive long-term Web strategy by balancing data, technology, design, business and customer needs

·        Solid understanding of analytics and how to garner and communicate insights to effect change: relevancy of KPI’s, impact analysis and optimization, test & learn, success criteria, decision making based on results

·        Acumen for UX with an understanding of technical requirements for proper Web execution

·        Understanding and experience with marketing automation and how cross-channel strategies leveraging MA platforms impact a user’s website experience (personalization, anonymous to known, scoring, tagging/IDs, etc)

·        Ability to manage web campaign executions end to end while providing a strategic lens throughout (inception, content creation, UX/design, asset inventory, development, QA)

·        Familiarity with roadmapping and release schedules

·        5+ years operating as a digital strategist in a similar role, with a focus on Web oversight

·        Ability to communicate with and present to senior leadership and stakeholders

·        Comfortable as an SME, offering a strategic view and best practice approach backed by data and experience

·        Understanding of various platforms: tag platforms (GTM, Launch), analytics platforms (Adobe, GA), CMS, and Marketing Automation

·        Awareness of the digital funnel and its impact to a proper strategic approach to campaign development