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KIT Recruitment is partnered with a well-established and reputable food manufacturer to recruit a Director of Sales who will drive strategic growth in the Quebec and Atlantic regions. This company specializes in retail-ready beef and lamb products, and we’re looking for a sales leader who brings recent, hands-on experience in fresh beef and lamb, is bilingual (English & French), and has a strong track record of working with major retail clients such as Sobeys, Metro, and Costco.
This is a remote role with flexibility on location within Canada. However, regular regional travel is required.
Position Details:
Salary: Up to $170,000 (commensurate with experience)
Bonus: Up to 30% based on performance
Schedule: Monday to Friday, remote
Vacation: 4 weeks to start
RRSP: 10% company contribution after 1 year
Key Responsibilities:
Lead and execute strategic sales initiatives for the Quebec and Atlantic markets in collaboration with the VP of Sales, Canada
Build, maintain, and grow relationships with major retailers including Sobeys, Metro, and Costco
Oversee a high-performing sales team, offering coaching, performance management, and support in meeting KPIs
Drive growth across the fresh and frozen lamb and beef product categories, ensuring alignment with supply and promotional planning
Work closely with procurement and logistics to meet customer needs and ensure product availability
Monitor financial metrics including sales performance, gross margins, and receivables
Conduct ongoing market analysis to identify trends, risks, and growth opportunities
Support the creation and deployment of sales tools and promotional materials tailored to regional audiences
Ensure customer satisfaction while maintaining strong employee engagement across the team
Qualifications:
College diploma or equivalent required
Minimum 5 years of sales leadership experience in meat manufacturing or distribution, with a strong focus on retail-ready beef and lamb
Recent experience working with major retailers such as Sobeys, Metro, and Costco is essential
Bilingual in English and French is required
Strong knowledge of case-ready protein, demand planning, and sales operations
Proven ability to lead and coach sales teams to exceed goals
Must be willing and able to travel regionally as needed
Proficiency in Microsoft Office and ERP systems
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