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KIT Recruitment is partnered with a well-established and reputable food manufacturer to recruit a Director of Sales who will drive strategic growth in the Quebec and Atlantic regions. This company specializes in retail-ready beef and lamb products, and we’re looking for a sales leader who brings recent, hands-on experience in fresh beef and lamb, is bilingual (English & French), and has a strong track record of working with major retail clients such as Sobeys, Metro, and Costco.

This is a remote role with flexibility on location within Canada. However, regular regional travel is required.

Position Details:

  • Salary: Up to $170,000 (commensurate with experience)

  • Bonus: Up to 30% based on performance

  • Schedule: Monday to Friday, remote

  • Vacation: 4 weeks to start

  • RRSP: 10% company contribution after 1 year

Key Responsibilities:

  • Lead and execute strategic sales initiatives for the Quebec and Atlantic markets in collaboration with the VP of Sales, Canada

  • Build, maintain, and grow relationships with major retailers including Sobeys, Metro, and Costco

  • Oversee a high-performing sales team, offering coaching, performance management, and support in meeting KPIs

  • Drive growth across the fresh and frozen lamb and beef product categories, ensuring alignment with supply and promotional planning

  • Work closely with procurement and logistics to meet customer needs and ensure product availability

  • Monitor financial metrics including sales performance, gross margins, and receivables

  • Conduct ongoing market analysis to identify trends, risks, and growth opportunities

  • Support the creation and deployment of sales tools and promotional materials tailored to regional audiences

  • Ensure customer satisfaction while maintaining strong employee engagement across the team

Qualifications:

  • College diploma or equivalent required

  • Minimum 5 years of sales leadership experience in meat manufacturing or distribution, with a strong focus on retail-ready beef and lamb

  • Recent experience working with major retailers such as Sobeys, Metro, and Costco is essential

  • Bilingual in English and French is required

  • Strong knowledge of case-ready protein, demand planning, and sales operations

  • Proven ability to lead and coach sales teams to exceed goals

  • Must be willing and able to travel regionally as needed

  • Proficiency in Microsoft Office and ERP systems

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