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Our high-performing fintech startup client has an immediate need for a highly driven and energetic Integrated Marketing Manager. This is an individual contributor role. The Integrated Marketing Manager is responsible for the development and execution of integrated marketing plans supporting our client's product portfolio, from strategy to execution and reporting. This person will develop compelling integrated marketing campaigns that drive engagement, conversion, loyalty, and advocacy. This position will take a data-driven approach to go-to-market planning across both inbound and outbound channels.
TOP 3 SKILLS:
● Maintain and manage client’s marketing program calendar and budget;● Oversee management of client’s digital marketing assets including websites,marketing database, social media and third party platforms;● Plan, develop, implement and monitor multi-platform marketing campaigns andprojects, managing to both objectives and budget;● Drive efficient customer acquisition and retention efforts;● Manage against the marketing budget; own reporting on performance and key KPIs;and regularly report out to senior management;● Manage continuous growth and and optimization of email and content channelsthrough best practices, iterative testing, and creative content;● Support and optimize tracking, performance reporting, and customer analytics,while highlighting learnings to inform future initiatives.● Reach, connect, engage, and convert customers by delivering unique, relevantcontent via the use of multiple online and offline marketing channels.● Forecast, measure, analyze, and report on the impact of marketing activities on salespipelines, revenues, and sales cycle lengths.● Lead the development and execution of marketing plans for specific products andprograms, at the direction of the Head of Product.● Stay current on industry trends, technologies and best practices.
Requirements● A Bachelor’s degree in Business, Marketing, Communications or a related field ofstudy is required.● At least 3 years of experience of marketing experience is required● You have strong strategic and creative thinking coupled with a passion forstorytelling● You are customer-obsessed with a hunger to bring best-in-class marketinginitiatives to life● You are a curious and resourceful self-starter, with an ability to solve problems andseek new information● You have excellent project management skills and strong attention to detail with thecapability to work on multiple campaigns/priorities simultaneously● You are extremely organized and adept at creating (and sticking to!) timelines anddriving best practices around process● You are detail-oriented and have excellent follow-through● You are proficient in Google Workspace, Excel, & Slack,● Experience with CRM, project management and software tools such as HubSpot,Hootsuite, Smartsheet, Monday and Jira, etc.● You are a team player with a “no task is too small” attitude● You enjoy working in a fast-paced and ever-changing environment
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