Our client is a global leader in payment technology, driving the digital transformation of commerce with seamless and sustainable solutions.

Seeking a Marketing Manager to drive product marketing and brand strategy in North America.

This role focuses on adapting global marketing assets, executing go-to-market (GTM) strategies, and managing integrated marketing campaigns to support business growth. The ideal candidate has payments industry experience, ideally in hardware payments, and a strong background in product marketing, branding, events and lead generation.  This is a hybrid role based in Atlanta.

What You Will Do:

• Analyze the North American payments market, tracking customer behaviors, industry trends, and competitive insights.
• Provide data-driven recommendations to refine regional strategy.
• Collaborate with headquarters and sales teams to tailor GTM strategies for the U.S. market.
• Adapt global product positioning and messaging for local market relevance.
• Ensure brand consistency while localizing messaging for North America.
• Develop compelling product narratives to increase market awareness and engagement.
• Plan and execute integrated marketing campaigns across digital, events, and traditional channels.
• Generate qualified leads to support sales and drive demand for payment solutions.
• Build and manage marketing programs with partners, distributors, and payment channel players to expand reach and accelerate growth.
• Develop co-marketing initiatives to strengthen strategic alliances.
• Strategize on trade show events.

What You Bring:

• 5–10 years of marketing experience in the payments industry. Hardware payments experience preferred.
• Proven experience in product marketing, GTM strategy, branding, and lead generation.
• Ability to analyze financial data and create clear business plans.
• Experience managing digital marketing campaigns and demand generation.
• Strong communication skills and ability to work in a multi-cultural environment.
• Self-starter with the ability to take initiative and drive results.
• Execute on trade show strategy.
• Must be Atlanta based.