Our client is a global leader in payment technology, driving the digital transformation of commerce with seamless and sustainable solutions. With over 30 years of experience and more than 100 million payment terminals deployed across 120+ countries, they lead innovation, security, and efficiency in digital payments.

Seeking a Regional Marketing Manager to drive product marketing and brand strategy in North America.

This role focuses on adapting global marketing assets, executing go-to-market (GTM) strategies, and managing integrated marketing campaigns to support business growth. The ideal candidate has payments industry experience, ideally in hardware payments, and a strong background in product marketing, branding, and lead generation.

What You Will Do:

• Analyze the North American payments market, tracking customer behaviors, industry trends, and competitive insights.
• Provide data-driven recommendations to refine regional strategy.
• Collaborate with headquarters and sales teams to tailor GTM strategies for the U.S. market.
• Adapt global product positioning and messaging for local market relevance.
• Ensure brand consistency while localizing messaging for North America.
• Develop compelling product narratives to increase market awareness and engagement.
• Plan and execute integrated marketing campaigns across digital, events, and traditional channels.
• Generate qualified leads to support sales and drive demand for payment solutions.
• Build and manage marketing programs with partners, distributors, and payment channel players to expand reach and accelerate growth.
• Develop co-marketing initiatives to strengthen strategic alliances.

What You Bring:

• 5–10 years of marketing experience in the payments industry. Hardware payments experience preferred.
• Proven experience in product marketing, GTM strategy, branding, and lead generation.
• Ability to analyze financial data and create clear business plans.
• Experience managing digital marketing campaigns and demand generation.
• Strong communication skills and ability to work in a multi-cultural environment.
• Self-starter with the ability to take initiative and drive results.
• Ability to work a Hybrid schedule from Alpharetta, Georgia office
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