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We are seeking a skilled Digital Marketing Specialist to manage and enhance our client firm's digital presence. This role will focus on ensuring the firm's digital assets are engaging, user-friendly, visually appealing, optimized for search engines, and consistently up-to-date.
The ideal candidate will lead the strategy, implementation, and maintenance of the firm's digital content, maximizing engagement, accessibility, and digital performance.
What You'll Do:
- Manage and oversee the firm's digital assets, ensuring consistent messaging, branding, and user experience across all digital channels.
- Develop, modify, and maintain digital content, including images, video content, messaging, links, and accessibility standards.
- Partner with vendors and internal teams to optimize digital infrastructure and ensure seamless user experiences.
- Analyze and improve SEO performance using tools such as Google Analytics and collaborate with digital advertising partners to drive traffic and engagement.
- Continuously test, refine, and optimize digital platforms for user engagement and accessibility, maintaining brand standards.
- Work closely with content owners to ensure digital content is accurate, timely, and aligned with business objectives.
- Develop and execute data-driven digital content strategies in coordination with the Marketing & Communications team.
- Monitor, measure, and report on the effectiveness of digital campaigns and website performance.
What You'll Bring:
- Bachelor’s degree in marketing, communications, or related field.
- Proven expertise in digital marketing, content strategy, and user experience principles.
- Experience with SEO and web analytics tools (e.g., Google Analytics).
- Proficiency in digital platforms, including HTML, CSS, JavaScript, and other relevant web technologies.
- Exceptional communication, writing, and organizational skills.
- Experience managing marketing automation tools (Salesforce/Marketing Cloud experience preferred but not required).
- Knowledge of IT security best practices for digital assets.
- Ability to effectively manage multiple projects, prioritize work, and meet deadlines.
- Google Analytics Certification preferred.
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