POSITION TITLE: Sr Director Creative- Global Communications

BUSINESS/ORGANIZATION: Global Communications

POSITION REPORTS TO: EVP, Chief Communications Officer

LOCATION:NYO                                 DATE: Jan 2024

PART 1: For recruiting purposes, Hiring Managers: please fill out in preparation for what will later be advertised on the job posting

POSITION SUMMARY: 

The Senior Director Creative for Global Communications is a strategic and conceptual leader with strong design skills and experience across all channels. The primary focus of the role will be the development of integrated, internal corporate branding campaigns and pushing the company aesthetic, voice and experiences to continue the evolution. This position will help to inform, inspire and engage associates by evolving the visual tone of the Company’s communications.  Reporting  directly to the EVP, Chief Communications Officer, this role will also provide strategic counsel to senior executives and will work closely with the creative leads in our brands (Calvin Klein and Tommy Hilfiger) to align on PVH Corp. branding.

This role will supervise corporate imagery, copy and video that will cultivate and recruit top creative talent. Providing leadership to the team will also be a focus so as to develop creative solutions that are relevant and exciting, utilize storytelling, inspiring sharing, increasing associate engagement and driving conversion across all channels.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB: 

●      Owns creative strategy, in partnership with EVP, Chief Communications Officer, and delivers innovative, own-able solutions that support corporate branding goals.

●      Drives innovation and pushes creative executive across all relevant channels (i.e. intranet, portals, social media, employer branding/recruitment) and vehicles (i.e. company collateral, executive presentations, office branding).

●      Helps shape and inform strategy as a senior member of the PVH Communications team, bringing a creative lens to the conversation.

●      Translate data and information into aesthetically aligned and creatively expressed corporate brand campaigns.

●      Works with business partners to establish strategic and creative approaches for all projects.

●      Set creative standards and guidelines.

●      Represent the creative team with executives and other business partners, including agencies.

●      Leads and develops a high-performing team; providing inspiration, direction, and coaching to achieve consistent, strong corporate branding.

●      Manages and controls an annual creative budget within established guidelines.

●      Multitask in a fast-paced environment and can easily change direction when urgent communication needs arise.

QUALIFICATIONS & EXPERIENCE:

Experience:              

●      A minimum of 10 years experience in the creative industry

●      5+ years management experience

●      Must possess an excellent portfolio, including examples of print and digital design work

●      Experienced in various forms of media

●      Experience working with a corporate in-house team is a valuable asset.

●      Strong background in event design/projects is a significant advantage.

●      Proven experience in directing various video projects, including commercials, short and long-form narrative content, and documentaries, is highly desirable.

●      Proficient in Keynote and PowerPoint

●       Familiarity with UI/UX design is a plus.

 Education:  

●      Bachelor's degree in graphic design or equivalent work experience required

Skills:

●      A team player that possesses strong leadership and communication skills, inspiration and vision.

●      A strong communicator who can execute in a variety of tones and formats depending on the intentions behind the message.

●      Thought leadership: A strong point of view; ability to contribute to the strategic development of an assignment; creative ideas and the ability to promote conceptual thinking among the team.

●      A strong ability and experience in leading, directing and managing a group of cross-disciplinary teams.

●      Ability to balance multiple priorities, solve complex problems while maintaining flexibility in fast-paced environment.

●      Comfortable and enthusiastic about bringing ideas to life across various mediums, clients, and audience.

●      Leads, inspires, and develops an in-house team of creative professionals, aligning the creative approach with business strategy.

●      Educates and manages relationships with key stakeholders on behalf of the creative team.

●      Provides clear guidance on applying our brand guidelines to maintain an elevated look and feel across all regions and channels.

●      Detail-oriented/innovative traits necessary.

●      Very comfortable taking direction from and giving strategic counsel to senior executives and can both advocate for ideas and, when necessary, suspend your agenda.

●      Experienced relationship-builder, stakeholder manager and most of all, an enthusiastic leader.

●      Superior graphic design and typography skills as well as experience directing photo shoots.

●      Proficient Mac and/or PC skills and proficient with the Adobe Suite including Photoshop, Illustrator and InDesign.

INTERNAL & EXTERNAL CONTACTS: 

Brand Creative Leads, Brand Advertising and Marketing teams, Key functional teams (HR, Talent Acquisition, Corporate Responsibility, Investor Relations), Executive Leadership