Back fill position – remote in NYC with 2/3 days a week once they have a WE work.  Travel 1-2 times a month to MA.

** Product PR work this is a 70% media focus with writing and product work for the whole portfolio. They need someone that is up with times and technology. Must be a critical thinker  

·        Polished – professional – assertive

Team of 6 total – sole contributor  - Agency of record is H&K

            SVP

VP

Joanne

This person

This person will do all the product PR and Writing working closely with the Sr. Director

Sole contributor role – this person will lead the work and have little oversight. Joanne needs a strong person that can walk right in. 

Must develop media strategy.  The mix is 85% product and 15% automotive but must like automotive.

This year –   4  big product announcements PLUS story telling of existing products

                        2 /3 automotive announcements for this year.

            INTERVIEW PROCESS – send to Joanne and Shannon. 

1.     Call with Joanne

2.     Call with PR team

3.     Call with Marketing

Possible Relo available

Senior Product PR Manager

Bose is looking for a seasoned PR professional with product and tech PR experience to help drive critical product launches and seek continuous storytelling opportunities with top-tier media. The Sr. Product PR Manager will partner closely with the marketing and product teams to develop and deliver comprehensive, results-driven   PR programs that support Bose’s corporate narrative and brand PR strategy.

Responsibilities: 

·         Develop a strong working knowledge of the Bose CE and Automotive business including key products and technologies, competitive landscape, key trends, and sales and marketing priorities to inform the PR strategy.

·         Collaborate across the organization to stay appraised of key programs and initiatives to inform editorial opportunities and support the broader PR strategy.

·         Lead and implement PR programs that highlight key Bose products, technologies and product partnerships in order to drive editorial results that strengthen Bose’s leadership in the CE and Automotive space.  

·         Seek new press relationships and expand existing ones within consumer tech and trade media to deliver results.

·         Manage the development of press materials for all programs, including key messages, press releases, presentations, creative assets and other supporting content.

·         Oversee execution of plans and lead all press outreach and follow-up on behalf of product and technology initiatives.

About you:

• BA/BS degree in Communications, journalism, or other relevant field.
• 12+ years’ experience in consumer tech product PR, either in-house, agency side or as a journalist.
• Demonstrated skill in building relationships with top tier reporters and editors, and in successfully positioning subject matter with the media to achieve high impact placements.

·         Proven experience in creation and execution of PR strategies for critical product and technology launches and/or initiatives.

·         Positive, collaborative, and team-oriented; thrives in building relationships and working cross-functionally

• Ability to thrive in fast-paced environments and calm under pressure, with exceptional judgment

·         Strong ability to advocate and influence at any level- from executives to peers to working teams

·         Strong writing and editing skills, with the ability to articulate complex issues in a clear and concise manner

·         Skilled at managing up and prioritizing; flexible and able to run multiple projects with (at times) minimal direction

• Strong eye for detail