Senior Marketing Manager – Non-Acute Care SettingsEmployment Type: Full-timeRelocation Assistance Available: NoJob ID: 3301385

This hybrid role offers flexibility, requiring in-office presence four days per week in either Sparks, Maryland, or Franklin Lakes, New Jersey.

Key Responsibilities

• Spearhead U.S. execution plans aligned with global brand strategy, focusing on self-collection to expand HPV screening accessibility.
• Collaborate with sales, marketing communications, and product platform teams to develop and implement customer-centric marketing strategies tailored to the U.S. market.
• Lead the creation of customer research initiatives, persona development, and value proposition strategies to enhance market understanding.
• Drive market adoption of client executing targeted marketing initiatives and developing actionable lead-generation funnels.
• Monitor critical metrics, report ROI for tactical activities, and provide recommendations for continuous improvement.
• Develop and execute marketing plans and ASR global guidance for the non-acute care portfolio.
• Maintain a deep understanding of current diagnostic markets, customers, and patient needs.
• Adhere to organizational policies and ensure their implementation across the team.

Skills and Qualifications

• Education: BA/BS degree in marketing, business, or a related scientific field. An MBA is optional but preferred.
• Experience: 7+ years in strategic marketing, global or regional marketing, or product management with expertise in commercialization, portfolio management, and brand strategy.
• Strong proficiency in digital marketing, consumer, or direct-to-patient marketing is a plus.
• Exceptional problem-solving skills with a creative and innovative mindset.
• Proven ability to analyze data and transform insights into actionable plans.
• Excellent presentation and communication skills for diverse audiences.
• Leadership presence and ability to navigate complex, matrixed team environments effectively.
• Strong organizational skills with the capacity to prioritize multiple tasks and meet deadlines.
• Flexibility to travel frequently (up to 20%).

Benefits Overview

• Comprehensive health and wellness plans.
• Generous paid time off and holidays.
• Professional growth opportunities within a collaborative environment.
• Work-life balance supported through hybrid work arrangements.

Candidate Profile

• Experience Level: 7–10 years in marketing, product management, or related fields.
• Seniority Level: Mid-Senior.
• Management Experience: Not required.
• Willingness to Travel: Frequent travel required.

Ideal Candidate Traits:

• A strategic thinker who excels in collaboration and thrives in a fast-paced environment.
• Creative problem-solver with a passion for healthcare innovation.
• Skilled in developing marketing strategies that resonate with diverse customer bases.

Job ID: 3301385

Note: Resumes will be maintained in strict confidentiality until such time as we engage in a detailed discussion regarding a specific opportunity, and both parties mutually agree to proceed. We consistently receive new opportunities every day. Should your professional background closely align with the specific requirements of our client, we will promptly reach out to you to initiate further exploration of potential opportunities.