Flooring Careers
Back to List
Social Medial Specialist
Boca Raton, FL
IDj-22045Posted 8/11/2025
Job Summary:The Social Media Specialist plays a pivotal role in managing community engagement and paid social media campaigns for QEP’s portfolio of brands. This role requires a creative and proactive individual skilled in fostering community relationships, driving successful paid social media advertising campaigns, and leveraging analytics to guide strategic decisions.
 
Key Responsibilities: Help execute the social media strategy for QEP, ROBERTS, and other affiliated brands to support product marketing, brand awareness, and community engagement. Plan, create, and schedule engaging content across platforms including Instagram, Facebook, LinkedIn, TikTok, YouTube, and Pinterest, with a focus on tools, tips, project inspiration, and product education. Collaborate with internal marketing, product, and sales teams to align social media content with product launches, promotions, and campaigns. Monitor and respond to comments and messages in a timely, professional manner to support brand reputation and customer care. Track key performance indicators (KPIs), analyze platform insights, and report on content performance with actionable recommendations. Partner with influencers, contractors, and DIYers to generate user content, testimonials, and brand advocacy. Stay up to date with social platform changes, construction/home improvement trends, and industry-relevant hashtags or themes. Assist in managing paid social campaigns and boosting strategies to increase visibility and drive traffic to our websites and retail partners.
 Ensure all content adheres to QEP’s brand standards and voice.
 
Qualifications and Skills:
 Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
 2–4 years of professional social media experience (agency or in-house), preferably in a product-based or home improvement-related environment.
 Proficiency with social media management platforms (e.g., Hootsuite, Later, Sprout Social).
 Experience with Meta Business Manager and TikTok Ads Manager
 Strong writing, editing, and content creation skills with a good eye for design and detail.
 Experience interpreting analytics and applying data to improve strategy and content.
 Familiarity with tools like Canva, Adobe Creative Suite, or similar for creating social graphics.
 Ability to work both independently and collaboratively in a fast-paced, hands-on environment.
 Experience in building materials, home improvement, or retail tools sector preferred.
 Basic photo and video editing skills for product demonstrations or tutorials.
 Experience collaborating with retailers such as The Home Depot, Lowe’s, or Amazon preferred.
 Understanding search engine optimization and how social integrates with broader digital efforts.
 Bilingual in English and Spanish a must, trilingual including French preferred
 
Work Environment; Physical Requirements:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is continuously required to sit and talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; and stoop, kneel, or crouch. Specific vision abilities required by this job include close vision, peripheral vision, depth perception and the ability to adjust focus.
 
We are an equal opportunity employer. 
 
Apply to this Job
First Name *
Last Name *
Email

Phone

Yes
No
Do you consent to receiving text messages related to employment opportunities from Flooring Careers at this number?
Msg&data rates may apply. Msg frequency varies. Text STOP to opt-out or HELP for assistance.