Responsibilities 

• Identify and Research Leads: Conduct market research to identify potential leads and gather relevant information about them.
• Engage with Prospects: Reach out to potential clients proactively through various channels, including email, phone calls, and social media, to introduce the company and its offerings. 
• Qualify Leads: Assess the interest and readiness of leads to purchase, ensuring that only the most promising leads are passed to the sales team.
• Pipeline: Maintain and develop a clean and up-to-date pipeline of qualified leads. Conduct follow-ups with leads consistently to advance conversations and move prospects through the pipeline. 
• Collaborate with Sales Team: Work closely with the sales team to develop strategies for lead conversion and ensure a smooth transition of qualified leads on prospect pipelines and outreach efforts
• Maintain CRM Systems: Update and manage the customer relationship management (EPIC) system with accurate lead information and interactions.
• Analyze Metrics: Monitor and analyze lead generation metrics to evaluate the effectiveness of campaigns and make necessary adjustments.

Qualifications

• Proven Experience: Previous experience in lead generation, sales, or marketing, preferably in a B2B environment.
• Prospecting: Comfortable and confident with high-volume cold calling and email prospecting. 
• Strong Communication Skills: Excellent verbal and written communication skills to effectively engage with potential clients.
• Time Management: Ability to manage time effectively and meet deadlines.
• Technical Proficiency: Familiarity with CRM software and lead generation tools is a plus.
• Analytical Mindset: Ability to analyze data and metrics to refine lead generation processes and improve conversion rates.
• Goal-Oriented: A proactive approach to lead generation, ensuring that the sales pipeline remains robust and active.

Work Environment

• The role may involve working in an office setting with options for remote work.